| Assumptions and Variables used in this Model | ||||||||||||
| Confidence level | 10% | |||||||||||
| Minimum registration term in years | Estimated length in yrs of average registration term | |||||||||||
| Basic State Registrations (term 1) | 2 | 2.1 | ||||||||||
| Sunrise IP Period | 3 | 3.2 | ||||||||||
| Average basic renewal term in years | 1 | 1.5 | ||||||||||
| Average renewal rate % | 75% | |||||||||||
| Basic state registration level - post initial rollout | ||||||||||||
| 90% Low - basic registration level | 75,000 | |||||||||||
| 50% Medium - basic registration level | 150,000 | |||||||||||
| 10% High - basic registration level | 225,000 | |||||||||||
| Initial Rollout equals % below times Basic State | ||||||||||||
| 1st mth of rollout | 200% | |||||||||||
| 2nd mth of rollout | 150% | |||||||||||
| 3rd mth of rollout | 125% | |||||||||||
| Registration Fee to Registrars Per Domain Name Year | $5.45 | |||||||||||
| Registry Expenses per Domain Name Year - Based on fees paid to outsouced service providers and internal expenses | $2.00 | |||||||||||
| "Sunrise IP Period" relates to the Registered Trademark Owners' special registration period. | ||||||||||||
| year 1 month 1 starts upon award of bid | ||||||||||||
| Registry fee paid to back end contractor per Domain Name Year | ||||||||||||