Business Plan

 

 

 

 

 

 

 

NOTE: Due to the confidential nature of the business information, certain proprietary designs and methodologies have been omitted from this business plan but will be graciously supplied with proper acknowledgement of confidentiality.

 

 

 

 

 

 

 

 

 

DotYP

2292 Paradise Drive • Tiburon, California 94920

Phone +1(415)437-4700 • fax +1(603)462-3939 • e-mail: fcorsini@dotyp.com

Copyright ã 2000. All rights reserved.

Business Plan

Introduction:

dotYP’s core capability is a service that enables users with web-enabled devices to conduct geographic-based and topic-based directory searches for businesses or organizations anywhere in the world. dotYP introduces a ubiquitous, open access directory of businesses and organizations everywhere on the globe which is not matched by any existing system.

Problem:

By the very nature of the technology, there are a limited number of .com domain names available. This serves to place developing countries at a severe disadvantage as they connect to the Internet and results in awkward URLs, extreme competition, and confusion about legal ownership of a domain name.

Also the .com, as well as other gTLDs (global top level domains), are not easily utilized by speakers of non-Roman character languages. This is especially difficult in Asia and other nations where Unicode languages are the norm, but the QWERTY keyboard is not a natural text entry method.

In addition, there are already accepted search directories which assist users in geographic- and topic-based searches. These have been proven through legacy usage, have the support of significant human and process infrastructure, and have been demonstrated to benefit users and businesses alike. Unfortunately, the existing gTLD systems and DNS are not structured to take advantage of these legacy systems. Worse, the gTLD and DNS systems have created a new zero-sum competition, an artificial limitation which serves to eliminate competition by driving the cost of entry higher.

Under the current DNS system, a local plumber has to compete for a .com URL with every other plumber on the planet. Rather than cheaply and effectively reaching local customers with clogged toilets, the plumber has to pay to get an easily remembered .com URL and still may be bothered with requests for service from across the country or around the world. In essence, the advantages of a .com URL for virtual businesses are literally disadvantages for a local service business. The logical outcome will be for intermediaries to spring up, acquire a limited domain (for example plumber.com), and then charge plumbers for referrals in their neighborhood. This raises the cost of business for the local plumber and delivers little additional value.

Most Internet directly models require a total break with the past, creating awkward disruptions and unnecessary redundancy of effort on the part of users and businesses. While existing directories have value, they do not support the emerging electronic methods. A method is needed which bridges the various legacy, existing, emerging and future technologies and scales.

There is also a real problem facing emergency services after natural or man-made disasters. When they come into an area they attempt to locate local or regional services such as construction materials, electrical suppliers, plumbing, etc. Since the geographic- and topic-based directories are often based on political boundaries which are ignored by natural disasters, the delivery of emergency services is delayed. The existing gTLDs and online search directories aren’t structured to deliver information in this manner.

 

Market Dimensions:

In the United States alone, over 10 million businesses, large and small, currently promote their businesses in geographic- and topic-based directories. Some huge firms advertise their services nationally. Others choose to target geographic areas as small as a neighborhood. Some provide services for a specific business niche, others narrow their services by language. In many areas of the country, users are given a choice of many different directory methods which may suit their needs.

Over 400 million geographic and topical directories are printed and distributed in the United States each year to over 100 million households by hundreds of publishers. These directories provide users with convenient geographic and topical access to millions of businesses. Topics are arranged in roughly 4,000 categories. Directories are generally provided for free to users, although directories from remote areas may require shipping charges. Following the lead of the U.S., similar geographic- and topic-based directories have been created throughout the world to serve the mutual needs of users and businesses.

We can extrapolate from U.S. usage patterns that these existing directories are used as often as several times a day by adults who need services or products. Though many organizations can provide valuable goods and services everywhere in the world using traditional means, and even more firms can do so with Internet technologies, the traditional publishing model does not support widespread distribution of information.

 

 

Mission:

The company’s mission is to create a link between the existing global, regional, and local geographic-based business telephone directory publishing systems and the virtual, electronic world of the Internet. The company will utilize the existing registry system and the DNS protocol for a method of integrating standard name service with a search engine optimized for intelligent parsing of geographic and topical searches.

 

Solution:

dotYP enhances the existing infrastructure while simultaneously extending the benefits of DNS to the physical world using convenient human-readable geographic location.

dotYP use is free to users; the business model is based upon charging publishers for the referrals of users resulting from a user-initiated search. This is a model which has been long established and also enables the existing and emerging firms to compete or participate on an equal footing. This model requires the publishers to compete on the basis of their sales and marketing efforts, while dotYP will provide a common technology for searching.

Most of the current publishers specialize in a geographic area with about 4,000 topic subsets. Some emerging publishers are developing a specialty based on a single topic or narrow set of topics with no geographic boundary. The dotYP technology can support both models simultaneously.

dotYP will NOT offer exclusivity to any publisher, effectively letting businesses which pay the publishers establish the winner on the basis of brand, pricing, technology, service or other features tangible or intangible.

dotYP will offer publishers a number of fee structures:

 

Since dotYP is a global technology, but the publishers are generally local, it is expected that local and regional pricing will vary. For example, in China, where the currency has roughly 12.5% of the buying power of the U.S. dollar, fees will likely be a fraction of U.S. fees. Yet much of the technology required is identical in both regions. It is therefore likely that the services provided emerging countries will be subsidized by fees paid by publishers in developed countries. The company cannot anticipate if this inequality of price will disappear or will become more pronounced.

dotYP is a key departure from existing registry methods used for .com, where everyone in the world is competing with each other in a zero sum equation – that is, if one party wins, all other parties by definition lose. dotYP’s model is similar to the surface of the planet, which can be defined by geographic or topical distinctions. Potential registrants don’t gain or lose position on the basis of being first; position is purely on the basis of physical location. There is no need to race to register the most valuable name(s) at the dotYP gTLD. The gating factor on inclusion in .yp is whether a business or organization exists in a selected topic or in a selected geography. This key distinction balances the opportunities for all stakeholders around the globe and is a significant departure from other likely registration proposals for gTLDs.

The reason for this distinction is that businesses which want to use .yp are not limited by dotYP, they are limited by the participation of the directory firms to which they currently pay (or potentially may pay) directory advertising fees in their geographic or topical area. dotYP’s goal is not to displace other directory firms, but to leverage their years of skill and service to their customers, as well as their staff and management, in delivering the best mix of traditional and online value to businesses and users.

Listing a business in directory publications is generally free of charge, or embedded in other service fees such as telecommunications connectivity charges; only thirty-five percent of all firms listed in directories pay any advertising fees. Publishers can opt for value-added services offered by dotYP, in turn, businesses can opt for value-added services offered by publishers.

The company has created a methodology we call a Universal Search Locator (USL), which is an enhancement to DNS. The company will offer the USL capability as a service to publishers of geographic- and topic-based search directories. Contracts with publishers will generally be structured on an annual basis to provide flexibility, but business practices in some nations, particularly China, require minimum 5-10 year contracts to assure stability.

 

The number of USLs is in direct relationship to the number of businesses or organizations in the world. The USL method employed by dotYP does not restrict the number of geographies or topics which can be listed, and therefore does not create a limit to the potential supply of USLs. This will avoid many of the supply/demand problems which have arisen from the popularity of .com, and which may be inherent in other registry offerings.

One rather interesting advantage of the dotYP method is that it is scalable. The database size is limited by a finite organizational nomenclature set (approximately 4,000 topical subcategories) recognized by directory publishers throughout the world, a finite number of geographically distinct regions, and, most importantly, a finite group of businesses. The former two lists are common, public knowledge and freely available, and the latter database will be provided by current publishers as a value-added resource to their paying customers.

dotYP’s USL method is a valuable enhancement to DNS and assures support for the issuance of nearly unlimited number of new URLs, or the development of nearly unlimited new gTLDs. The company will provide geographic-specific or topic-specific searches to users at no charge by charging businesses for enhanced listings.

Although the company is applying for a gTLD, the company is not applying to become a "domain registration service" in the same manner as existing registration services such as Network Solutions. The key distinction (as noted above) from other registry methods is that these businesses are already registered with other directory services. dotYP will be providing the technology, systems and methods to relate, without disruption or confusion, the existing directory services listing to the company’s geographic- and topic-based DNS search system. This is an automated software task conducted at a database engineering level rather than a registry or enrollment system conducted by millions of individuals.

 

Background:

Traditional directory publishing is awkwardly moving to the Internet, creating difficulty for users as well as businesses. Users become frustrated when they can’t use the Internet to find a business they know exists. Businesses become frustrated that they must pay for advertising in many competing media and still not be found by customers. To quote David Olgilvy, the famous advertising pundit, "Half of all ad dollars are wasted. Too bad we don’t know which half."

By contrast, dotYP will enable convenient search of geographic and topical information on every business from anywhere in the world. The advantages of ubiquity are significant for all parties including users and businesses, as well as publishers. Users can find what they want, wherever they want, regardless of their location or business location using their choice of media. Organizations and businesses can be conveniently and inexpensively identified regardless of location. In addition, they can choose a fee schedule that would be impossible to support in traditional publishing. However, publishers can use their existing staff, processes, technologies and business model in any medium including the medium proposed by dotYP. This will prevent the threat of unemployment or disruption of paychecks for hundreds of thousands of people in existing publishing businesses. dotYP will be leveraging the self-interest of the hundreds, if not thousands, of traditional and future publishers around the globe to promote the new gTLD.

The model dotYP will use is similar to that of VISA, where all member banks pay a fee for advertising and supporting the core technology. In the dotYP model, all publishers are invited to become members of an advertising cooperative. A portion of the dotYP search fee will be allocated to advertising and market development in geographic regions or vertical topics of participating publishers. Several members of the senior management team have extensive experience in technology marketing, consumer marketing, advertising, advertising services and event marketing.

Unlike existing registry services, dotYP will not be registering new URLs for organizations or businesses which don’t currently exist. Therefore projecting demand by either users or businesses is nearly moot. The principal issue is how dotYP can best service the demand of existing publishers, organizations and businesses.

 

Management:

Senior management and advisors of the company have been involved in creating and managing several successful firms from startup to IPO to maturity since 1975.

Directors:

Frank A. Corsini

Ralph I. Miller

Daniel D. Sokol

Officers:

President, Chief Executive Officer: Frank A. Corsini

Vice President, Chief Technology Officer (Interim): Daniel D. Sokol

Treasurer, Secretary (Interim): Kirk H. Knight

Board of Advisors:

Steve Wozniak

Kirk H. Knight

Yellow Pages Publishers Association

Dimitry Dukhovny

Founders:

Steve Wozniak

Frank A. Corsini

Dimitry Dukhovny

Kirk H. Knight

Ralph I. Miller

Daniel D. Sokol

 

dotYP is a new organization presently supported by the Yellow Pages Publishers Association, Best-of-China.com, Inc. ("BCC"), IBM, and the founders and advisors. The technical backing for dotYP consists of Steve Wozniak, Daniel Sokol, and Dimitry Dukhovny.

Steve Wozniak, who normally needs no introduction, co-founded Apple Computer after working on some of the first scientific calculators for Hewlett Packard. He began the "Personal Computer Revolution" by designing the Apple II, originally intended as a machine for his own personal use. Steve has a B.S. in Electrical Engineering and Computer Science from UC Berkeley and an honorary doctorate from the University of Colorado. During the USSR’s perestroika period, he sponsored many USA/USSR joint initiatives including the first stadium concert in the USSR with bands from both nations playing together. Further, he sponsored the first 3 space bridges between the 2 countries. Featured frequently in public service announcements for non-profit organizations, Steve has been featured in a billboard campaign and appeared in many television documentaries and commercials.

He has devoted the past two decades to non-profit community support issues. Steve was the major early donor to many San Jose projects including the Children’s Discovery Museum, the Tech Center, the San Jose Cleveland Ballet, and a major center for the Performing Arts renovation project. A downtown San Jose street is named for him.

Steve has contributed millions of dollars in computers to Los Gatos schools and donated his time to teaching young students and teachers about computers. He has been involved in school technology planning, installation of labs, wiring of schools, wiring of the Los Gatos Unified School District, and providing internet access for years. Steve Wozniak received countless awards including the Grace Murray Hopper award for computer achievement under the age of 30, the Jack Kilby award for engineering, and was one of the first group of recipients of the National Technology medal.

Dan Sokol has been involved with high technology since rubbing two silicon wafers together was the only way to stay warm. His engineering background includes embedded systems design (hardware and software), video postproduction, and semi-conductor test engineering (not necessarily in that order). He has a patent on Interactive Storytelling and Design, and a patent on Electronic Commercial Transactions With Minors.

Prior to the creation of dotYP, Dan co-founded, and was CTO of, Cobaltcard.Com. He also co-founded Video Post & Transfer in Dallas, TX in 1980 (a video post production facility), and All of the Above, Inc. in 1989 (a multimedia design firm). Dan is currently CTO of Best-of-China.Com, Inc.

Dimitry Dukhovny has been a software developer and network engineer for the past decade. He originally cut his teeth programming and consulting at the age of fifteen and has since developed software and architected networks for such institutions as the US Marine Corps, Lawrence Livermore National Laboratories, and Exodus Communications. He has composed or designed a variety of ISP and ASP models, high availability electronic commerce solutions, and a secure shipboard WAN solution via satcom. His networks have been inspected/evaluated to the standards of the United States Department of Energy, National Security Agency, and Department of the Navy, and the trial-by-fire of e-commerce for his personal clients and, more recently, the clients of Exodus. Dimitry is currently Senior Vice President of Engineering of Best-of-China.Com, Inc.

Ralph I. Miller is a highly regarded expert on the commercialization of electronic media in developing countries and regularly lectures at international industry gatherings. He has over 20 years' experience working in advanced development and deployment of media on satellite, broadcast, cable and the Internet.

Frank Corsini has been building relationships across international borders for three decades. In the early 1970s he assisted the coordinating economic, business and policy recommendations for the Department and the Secretary of Commerce. He also directed economic and agronomic market studies in 12 African and Middle Eastern countries for N-Ren, an international contractor of fertilizer complexes. He coordinated the company's interactions with The World Bank and United Nations. In the U.S. he successfully founded Intelligent Choice Refreshment, created and brought to market a new class of nutritionally valuable, consumer-validated refreshment beverages, including the first healthy cola. He co-founded cobaltcard.com with Mr. Sokol and Mr. Knight, serving as Executive Vice President. He was recruited as CEO of Converscient Technologies, a developer of a browser companion and communication technologies. He has a dermatology patent for a systemic topical drug treatment which inhibits cell damage and aging. He shares a patent for e-commerce with Mr. Sokol and Mr. Knight.

Kirk Knight has 25 years’ experience in high technology marketing, including 20 years as a consultant to such clients as Apple Computer, Sun Microsystems, Intel, Motorola, NeXT, Oracle, Borland, Sprint, Sony Computer as well as many start-ups, such as Go Computer, Mips and Actel. He was Marketing Communications Manager for Four-Phase Systems, later Motorola Computer Systems, a $300 Million vertically integrated maker of distributed date processing systems for large enterprises. He shares a patent with Mr. Sokol, and another with Mr. Sokol and Mr. Corsini. He is currently Vice President of Strategy and Business Development for BCC, Inc., an infrastructure technology provider for international trade. Prior to joining BCC, Mr. Knight co-founded cobaltcard.com with Mr. Sokol and Mr. Corsini, serving as V.P. Merchant Partnerships, Marketing and Web.

Frank A. Corsini

A skilled professional in international business strategy and development with a proven record of initiating and directing change in multiple disciplines

Print on White

 

 

Present CEO, DotYP, San Francisco, CA

Responsible for directing the technical and marketing execution of this company’s technology platform

to provide universal and open directory access worldwide in cooperation with and enhancing the

businesses of existing information and publishing providers.

 

Jan-Aug. 2000 CEO, Converscient Technologies, San Mateo, CA

Recruited by a consortium of Singapore investors to restructure Friendme.com, a Delaware Corporation whose browser companion and communication technologies had lost first-mover advantage to ICQ. With the assistance of a technical team of six highly skilled software engineers on staff and 10 under contract in India, the company developed the ePowerBar, a browser companion with parsing intelligence that provides the user instant competitive bids based upon value seeking algorithms and an extensive merchant base. Technology included customized presence management; extensive and anonymized data mining; and a universal and secure one stop check-out and payment functionality. The company’s assets and technology were sold to Sina.com, China’s largest portal and a NASDQ listed company.

1998 –Present Co-Founder, CobaltCard.com

Initiated the concept of the first universal and secure Internet managed debit card for teens and young adults and joined forces with technology, marketing and finance experts as co-founders who together developed the business and marketing plans. Co-authored an issued patent underlying the company’s financial services, including unique commerce and couponing functionalities. With co-founders attracted the support of technology and finance experts, including Steve Wozniak, Co-founder of Apple Computer and First Data Corporation, and recruited senior management experienced in the teen space from Viacom/MTV and Sega. Captained the first round of $6.8 million in Series A Financing. To date, the company has raised $22 million in financing; has created strategic relationships with American Express, NBCi and First Data Corporation and is positioned to launch in October 2000.

1993-1997 Founder

Intelligent Choice Refreshment Company, San Francisco, CA

Enlisted the active support of two former senior executives of The Coca Cola and Pepsi Cola Companies and created a new class of nutritionally valuable, consumer-validated refreshment beverages, including the first healthy cola. Successfully consumer tested the product line with Raleigh, NC Pepsi, outselling Pepsi's other New Age items, Lipton Tea and Ocean Spray, an average of 7 to 1 during a four month test period.

Launched the Intelligent Choice brand in Northern California in over 400 supermarkets, and transferred operations to a beverage industry management team. Recruited the Chief Operating Officer from Kraft Foods, where he was director of Kraft's soft drink category. Sold controlling interest in company to an Investment Trust.

1990-1993 President/COO

Vitafort International Corporation, San Francisco, CA

Restructured a financially troubled nutrition research and product development public company which developed Juice Squeeze for Crystal Geyser and PowerBurst for the 49ers/Debartalo Corporation. Conducted national consumer research which redefined the company's mission and strategies. Reversed historical $1.8 million loss by eliminating non-strategic expenses and reducing overhead by more than 60%. Raised $1million in Europe before leaving to found Intelligent Choice Refreshment.

1986-1990 President/CEO

California Health Technologies, Inc., Los Angeles, CA

Directed this dermatology research and development venture. Successfully developed and patented a systemic topical drug treatment which inhibits cell damage and aging. Commercialized two OTC doctor-recommended products. Sold to Cooper Development, a then NASDAQ listed consumer products company.

1977-1986 Managing Partner

Vantage International, S.A. Europe, London, England/Los Angeles, CA

Managed this international business development consulting group based in London, England, with relocation to Los Angeles in 1980. Directed diverse assignments for major U.S. and European companies, including product and business development studies and strategies for projects in the U.S., Europe, Eastern Europe, the Middle East and Africa. Projects and clients included: Hospital Corporation of America's evaluation of the British private hospital market; the development of a fire-retardant panel building system with British Petroleum; a market analysis of the U.S. ice cream industry, including strategies to acquire three national premium brands for Mitsubishi; port and cold storage development analysis for the Government of Saudi Arabia, and an international fertilizer feasibility study and marketing strategy for The Abu Dhabi National Oil Company (ADNOC).

1975-1977 Director, International Market Development

N-Ren International, S.A., Brussels, Belgium

Directed economic and agronomic market studies in 12 African and Middle Eastern countries for N-Ren, an international contractor of fertilizer complexes. Coordinated the company's interactions with The World Bank and United Nations. Assisted in cabinet level presentations and negotiations which resulted in over $50 million of projects sold.

1974-1975 Assistant to the Director, Office of Business, Research and Analysis (OBRA)

U.S. Department of Commerce & The White House, Washington, DC

Assisted the Director in coordinating economic, business and policy recommendations for the Department and the Secretary of Commerce. Assistant Editor of the Department's weekly report to Vice President Rockefeller. Directed the Department's Management by Objectives Program. Appointed by the Secretary of Commerce to President Ford's Transition and Advance Staff.

 

1972-1974 Financial Consultant

Fidelity Financial Corporation (Fidelity Mutual Life Insurance Co.), Boston, MA

Conducted management studies for small and medium sized closely held companies.

1970-1972 Director, Branch Operations

Denholm & McKay Company, Worcester, MA

Directed $4 million of branch operations and 140 employees for this established central Massachusetts retailer.

EDUCATION

 

Clark University, 1970, BS Psychology

Georgetown University, 1969, BA Economics

 

 

Daniel D. Sokol

1069 Wallace Dr.

San Jose, CA 95120

 

 

2000- present

BCC, Inc. (Chief Technology Officer) Senior executive in an infrastructure technology provider for international trade. The company is providing ASP services and other end-to-end technologies for e-commerce. To date the company has strategic partnerships with IBM.

99-2000

Cobaltcard.com (Chief Technology Office) Co-Founder of the first universal and secure Internet managed debit card for teens and young adults. Co-holder of patent for company’s financial services including unique commerce and couponing functionalities. To date, the company has raised $22 million in financing; has created strategic relationships with American Express, NBCi and First Data Corporation.

94 to 99

All of the Above, Inc. (Chief Technologist) ) - Co-Founder of R&D startup focused on Internet and multimedia. Co-holder of patent for modeling human emotions with interactive software. Producers of major webcasts for San Francisco New Year’s Eve, Cool Site of the Year Awards, Metallica LIVE!, Apple WorldWide Developers Conference, Grammy Awards.

89 to 94

UNUSON- (Technologist) - Evaluated various technologies for Steve Wozniak. Including but not limited to Desktop Video, Desktop Photography, and Cellular Telephone security.

88 to 89

Technology Consulting - (Software Engineer) - Helped to design and write the Pictoris-E software for ALTA Group, makers of professional video equipment.

87 to 88

CL9 - (Major stock holder, Engineering ) - Helped debug the 'CORE', a universal remote control device, selected a new company president, and helped sell the product, assets and shut the company down.

80 to 88

Video Post & Transfer - (V.P. Engineering) - Co-Founder of Video Post & Transfer, Dallas, Texas. Responsible for video post production house engineering and day-to-day maintenance. In addition designed, built and maintained a number of proprietary 'black boxes' including a list processor/color controller for the Rank Cintel, a trackball based control panel for the Rank Cintel, a video rate resolver for a Nagra 2, a computer based system for burning in film frame edge numbers (at the field rate) during film-to-tape transfers, and numerous other video technologies.

79 to 80

ADDA Corp. - (Hardware/Software Engineer) - Wrote the system software for the ESP-C, video still-store and retrieval system (in 5 months, in time for the October, 1980, SMPTE show). Also redesigned the CPU card.

73 to 79

American Microsystems Inc. - (Foreman, General Foreman, Test Engineer, Senior Product Engineer, Manager - Test Engineering, Microprocessor Product Engineer)

 

Signetics - (Product Engineer)

Spent the better part of the Seventies in the semiconductor industry.

 

Kirk H. Knight

2448 Encinal Avenue

Alameda, California 94501

 

2000- present

BCC, Inc. (VP Strategy) Senior executive in an infrastructure technology

provider for international trade. The company is providing ASP services and other end-to-end technologies for e-commerce. The company has strategic partnerships with IBM.

99-2000

Cobaltcard.com (VP Merchant Partnerships, Web) Co-Founder of the first universal and secure Internet managed debit card for teens and young adults. Co-holder of patent for company’s financial services including unique commerce and couponing functionalities. To date, the company has raised $22 million in financing; has created strategic relationships with American Express, NBCi and First Data Corporation.

94- 99 President - All of the Above, Inc.

Co-founder of R&D startup focused on Internet and multimedia. Co-holder of patent for modeling human emotions with interactive software. Producers of major webcasts, business to business websites, developers of new applications for information retrieval and display, online options trading, marketing presentations.

84-94 Producer/Director/Writer

Innovation Films – San Francisco/Sausalito

Producers of marketing presentations and satellite-based nationwide events for many high technology companies. Specializing in producing very large, very complex projects such as international sales meetings, product introduction events, product rollouts, I.P.O. roadshows, major press conferences. Clients include Apple, Sprint, Sun Microsystems, Intel, Motorola, Sony Computer Products, Symantec and many young companies including Go, Actel, Informix, MIPS, Slate.

85-86 Vice-President - Marketing

CoVision Communications, Inc. – San Francisco

One of four founders of production company concurrent with operation of Innovation Films. Focus on human resources presentations.

81-84 Manager of Marketing Services

Four-Phase Systems/Motorola Computer Systems

Managed creative staff responsible for producing collateral material, sales promotion videos and multi-image productions and events for $300 M firm before and after acquisition by Motorola. Support service for tradeshows, advertising and public relations. Individual contributor for writing collateral and award winning advertising, producing programs and directing events.

78-81 Producer/Director

Knight/deKramer Productions – San Francisco

Co-founder of company producing 16mm film, video and multi-image marketing and sales promotion programs for high technology firms. Developers of microcomputer controlled, high precision, multi-axis animation stand.

75-78 Producer/Director

Kirk Knight & Associates – San Francisco

Founder of company producing 16mm film, video and multi-image marketing and sales promotion programs for high technology firms.

 

 

 

Technology:

(see Technical Summary)

Operations:

The company plans to roll out .yp on a regional basis to gradually prove and stress the technology as well as to support the smooth transition from traditional publishing methods to a mix of traditional and online methods.

Primary capital requirements are in the form of servers, routers, network connectivity, database software, storage and facilities which are needed for DNS and database searches.

Most of the expenses for this business are related to step functions – opening new markets or buying new servers in anticipation of new markets – so they do not fluctuate on a quarterly basis. Also, since the company will be leveraging the capabilities of existing directory businesses much of our demand will reflect contract negotiations rather than unpredictable viral marketing results.

 

History of the Company:

The company is a startup. It is a for-profit corporation, incorporated in the British Virgin Islands in September, 2000 expressly as the entity to hold the registry operation rights within the worldwide structure which will build this technology and bring it to market. The company began as the result of discussions with international users who could not read English URLs, as well as discussions with businesses in the US which were concerned about being left behind in the competition for limited .com URLs. The company has relationships with firms doing business internationally, has relationships with top technology players, has a Memorandum of Understanding with a major customer, has prospective facilities in Hong Kong, and prospective development teams in the United States, Europe, and Asia. The company will offer services throughout the world.

 

 

Proforma:

 

Proforma Five-Year Summary

dotYP Proforma

FY 1

FY2

FY3

FY4

FY5

Staffing

Management, G&A

$3,831,000

$ 5,191,200

$ 8,989,860

$ 10,967,580

$ 11,269,440

Sales

$1,700,000

$ 3,090,000

$ 7,102,000

$ 9,156,000

$ 9,408,000

Marketing

$850,000

$ 1,545,000

$ 3,551,000

$ 4,578,000

$ 4,704,000

Engineering, R&D, NOCC

$765,000

$ 1,390,500

$ 3,195,900

$ 4,120,200

$ 4,233,600

Customer Support

$637,500

$ 1,158,750

$ 2,663,250

$ 3,433,500

$ 3,528,000

Technology

Server (lease)

$ 679,602

$ 2,162,969

$ 3,056,997

$ 3,237,821

$ 3,426,743

Backups

$ 46,800

$ 148,950

$ 210,517

$ 222,969

$235,979

Annual Software

$ 48,147

$ 153,238

$ 216,576

$ 229,386

$ 242,771

Hosting

$ 300,000

$ 954,810

$ 1,349,465

$ 1,429,287

$ 1,512,684

Bandwidth

$ 185,040

$ 588,927

$ 832,350

$881,584

$ 933,023

Fees & Expenses

Legal & Professional

$250,000

$ 772,500

$1,060,000

$ 1,362,500

$ 1,400,000

Marketing & Ad, Travel

$1,700,000

$ 5,253,000

$7,208,000

$ 9,265,000

$ 9,520,000

Licenses

$150,000

$ 463,500

$ 636,000

$ 817,500

$ 840,000

 

 

 

 

 

Total Expenses

$ 11,143,089

$ 22,873,344

$ 40,071,913

$ 49,701,327

$ 51,254,240

Revenues

DB Hosting Services (ASP)

$ 261,000

$ 13,935,000

$ 31,209,000

$ 45,783,000

$ 60,487,500

Search Results

$ 78,300

$ 4,311,000

$ 16,256,250

$ 25,301,250

$ 27,326,250

Gross Revenues

$ 339,300

$ 18,246,000

$ 47,465,250

$ 71,084,250

$ 87,813,750

Net Income

$ (10,803,789)

$ (4,627,344)

$7,393,337

$ 21,382,923

$ 36,559,510

 

FY 1

 

dotYP Proforma

FY1

Q1

Q2

Q3

Q4

Annual Summary

Staffing

Management, G&A

$ 689,580

$ 957,750

$ 1,034,370

$ 1,149,300

$ 3,831,000

Sales

$85,000

$ 317,000

$ 584,100

$ 713,900

$ 1,700,000

Marketing

$ 153,000

$ 212,500

$ 229,500

$ 255,000

$ 850,000

Engineering, R&D, NOCC

$ 175,950

$ 183,600

$ 182,453

$ 222,998

$ 765,000

Customer Support

$32,500

$ 159,375

$ 204,000

$ 241,625

$ 637,500

Technology

Server (lease)

$ 113,267

$ 169,901

$ 178,396

$ 218,039

$ 679,602

Backups

$7,800

$ 11,700

$ 12,285

$15,015

$46,800

Annual Software

$8,025

$ 12,037

$ 12,639

$15,447

$48,147

Hosting

$50,000

$ 75,000

$ 78,750

$96,250

$ 300,000

Bandwidth

$30,840

$ 46,260

$ 48,573

$59,367

$ 185,040

Fees & Expenses

Legal & Professional

$ 112,500

$ 45,833

$ 45,833

$45,833

$ 250,000

Marketing & Ad, Travel

$ 306,000

$ 425,000

$ 459,000

$ 510,000

$ 1,700,000

Licenses

$50,000

$ 33,333

$ 33,333

$33,333

$ 150,000

Total Expenses

$ 1,814,462

$ 2,649,289

$ 3,103,231

$ 3,576,107

$ 11,143,089

Revenues

DB Hosting Services (ASP)

$ -

$ -

$ -

$ 261,000

$ 261,000

Search Results

$ -

$ -

$ -

$78,300

$78,300

Gross Revenues

$ -

$ -

$ -

$ 339,300

$ 339,300

Net Income

$ (1,814,462)

$ (2,649,289)

$ (3,103,231)

$ (3,236,807)

$(10,803,789)

 

FY2

dotYP Proforma

FY2

Q1

Q2

Q3

Q4

Annual Summary

Staffing

Management, G&A

$ 1,264,230

$ 1,264,230

$ 1,321,695

$1,341,045

$5,191,200

Sales

$ 749,595

$735,317

$785,290

$ 819,798

$3,090,000

Marketing

$ 265,200

$272,850

$318,750

$ 688,200

$1,545,000

Engineering, R&D, NOCC

$ 245,297

$312,197

$356,796

$ 476,210

$1,390,500

Customer Support

$ 251,290

$258,539

$302,031

$ 346,890

$1,158,750

Technology

Server (lease)

$ 239,843

$551,639

$681,372

$ 690,116

$2,162,969

Backups

$ 16,517

$ 37,988

$ 46,922

$ 47,524

$ 148,950

Annual Software

$ 16,992

$ 39,081

$ 48,272

$ 48,892

$ 153,238

Hosting

$ 105,875

$243,513

$300,781

$ 304,641

$ 954,810

Bandwidth

$ 65,304

$143,371

$185,522

$ 194,730

$ 588,927

Fees & Expenses

Legal & Professional

$ 100,833

$184,479

$229,167

$ 258,021

$ 772,500

Marketing & Ad, Travel

$ 561,000

$ 1,319,625

$ 1,657,500

$1,714,875

$5,253,000

Licenses

$ 67,500

$115,000

$133,333

$ 147,667

$ 463,500

Total Expenses

$ 3,949,476

$5,477,828

$6,367,431

$7,078,609

$22,873,344

Revenues

DB Hosting Services (ASP)

$ 1,437,000

$2,155,500

$3,592,500

$7,185,000

$14,370,000

Search Results

$ 431,100

$646,650

$1,077,750

$2,155,500

$4,311,000

Gross Revenues

$ 1,868,100

$2,802,150

$4,670,250

$9,340,500

$18,681,000

Net Income

$(2,081,376)

$ (2,675,678)

$ (1,697,181)

$2,261,891

$(4,192,344)

 

FY3

dotYP Proforma

FY3

Q1

Q2

Q3

Q4

Annual Summary

Staffing

Management, G&A

$ 1,609,254

$ 2,263,013

$ 2,514,459

$2,603,133

$8,989,860

Sales

$ 983,758

$ 1,967,515

$ 2,049,495

$2,101,232

$7,102,000

Marketing

$ 825,840

$825,840

$791,430

$1,107,890

$3,551,000

Engineering, R&D, NOCC

$ 571,452

$809,557

$857,178

$ 957,712

$3,195,900

Customer Support

$ 433,613

$662,213

$731,591

$ 835,833

$2,663,250

Technology

Server (lease)

$ 724,622

$759,128

$779,831

$ 793,416

$3,056,997

Backups

$ 49,900

$ 52,276

$ 53,702

$ 54,638

$ 210,517

Annual Software

$ 51,336

$ 53,781

$ 55,248

$ 56,210

$ 216,576

Hosting

$ 319,873

$335,105

$344,245

$ 350,242

$1,349,465

Bandwidth

$ 206,837

$208,087

$208,087

$ 209,337

$ 832,350

Fees & Expenses

Legal & Professional

$ 258,021

$261,891

$265,820

$ 274,269

$1,060,000

Marketing & Ad, Travel

$ 1,714,875

$ 1,740,598

$ 1,766,707

$1,985,820

$7,208,000

Licenses

$ 147,667

$149,882

$152,130

$ 186,322

$ 636,000

Total Expenses

$ 7,897,048

$ 10,088,888

$ 10,569,924

$11,516,054

$40,071,913

Revenues

DB Hosting Services (ASP)

$ 5,617,620

$6,241,800

$9,362,700

$9,986,880

$31,209,000

Search Results

$ 2,438,438

$3,251,250

$4,876,875

$5,689,688

$16,256,250

Gross Revenues

$ 8,056,058

$9,493,050

$ 14,239,575

$15,676,568

$47,465,250

Net Income

$ 159,009

$ (595,838)

$3,669,651

$4,160,514

$7,393,337

 

FY4

dotYP Proforma

FY4

Q1

Q2

Q3

Q4

Annual Summary

Staffing

Management, G&A

$ 2,655,196

$ 2,707,259

$ 2,785,353

$2,819,773

$ 10,967,580

Sales

$ 2,143,257

$ 2,185,281

$ 2,248,318

$2,579,143

$9,156,000

Marketing

$ 1,118,969

$ 1,130,048

$ 1,152,206

$1,176,778

$4,578,000

Engineering, R&D, NOCC

$ 967,289

$976,866

$996,020

$1,180,025

$4,120,200

Customer Support

$ 844,192

$852,634

$861,160

$ 875,514

$3,433,500

Technology

Server (lease)

$ 801,350

$805,357

$809,384

$ 821,730

$3,237,821

Backups

$ 55,184

$ 55,736

$ 56,293

$ 55,756

$ 222,969

Annual Software

$ 56,772

$ 57,340

$ 57,914

$ 57,360

$ 229,386

Hosting

$ 353,744

$357,281

$360,854

$ 357,407

$1,429,287

Bandwidth

$ 211,431

$219,888

$224,286

$ 225,979

$ 881,584

Fees & Expenses

Legal & Professional

$ 320,894

$346,566

$353,497

$ 341,543

$1,362,500

Marketing & Ad, Travel

$2,005,678

$2,025,735

$2,045,992

$3,187,595

$9,265,000

Licenses

$ 201,228

$203,240

$205,272

$ 207,761

$ 817,500

Total Expenses

$11,735,183

$ 11,923,230

$ 12,156,549

$13,886,365

$49,701,327

Revenues

DB Hosting Services (ASP)

$10,586,093

$ 11,115,397

$ 11,337,705

$12,743,804

$45,783,000

Search Results

$6,031,069

$6,272,312

$6,460,481

$6,537,389

$25,301,250

Gross Revenues

$16,617,162

$ 17,387,709

$ 17,798,186

$19,281,193

$71,084,250

Net Income

$4,881,978

$5,464,479

$5,641,637

$5,394,829

$21,382,923

 

FY5

dotYP Proforma

FY 5

Q1

Q2

Q3

Q4

Annual Summary

Staffing

Management, G&A

$ 2,876,169

$ 2,932,564

$ 3,017,157

$2,443,550

$ 11,269,440

Sales

$ 2,630,726

$ 2,682,309

$ 2,759,683

$1,335,282

$9,408,000

Marketing

$ 1,165,010

$ 1,223,849

$ 1,259,152

$1,055,989

$4,704,000

Engineering, R&D, NOCC

$ 1,191,825

$ 1,203,743

$ 1,215,781

$ 622,251

$4,233,600

Customer Support

$ 884,270

$ 893,112

$ 902,043

$ 848,575

$3,528,000

Technology

Server (lease)

$ 829,947

$838,247

$846,629

$ 911,920

$3,426,743

Backups

$ 56,313

$ 56,876

$ 57,445

$ 65,344

$ 235,979

Annual Software

$ 57,934

$ 58,513

$ 59,098

$ 67,225

$ 242,771

Hosting

$ 360,982

$364,591

$368,237

$ 418,874

$1,512,684

Bandwidth

$ 228,239

$230,522

$232,827

$ 241,436

$ 933,023

Fees & Expenses

Legal & Professional

$ 344,959

$348,408

$351,892

$ 354,741

$1,400,000

Marketing & Ad, Travel

$ 3,219,471

$ 3,251,666

$ 3,284,182

$(235,319)

$9,520,000

Licenses

$ 208,799

$209,635

$210,473

$ 211,093

$ 840,000

Total Expenses

$ 14,054,643

$ 14,294,035

$ 14,564,601

$8,340,961

$ 51,254,240

Revenues

DB Hosting Services (ASP)

$ 12,807,523

$ 13,319,824

$ 15,983,789

$ 18,376,363

$ 60,487,500

Search Results

$ 6,668,137

$ 6,801,499

$ 6,869,514

$ 6,987,099

$ 27,326,250

Gross Revenues

$ 19,475,660

$ 20,121,324

$ 22,853,304

$ 25,363,463

$ 87,813,750

Net Income

$ 5,421,017

$ 5,827,289

$ 8,288,703

$ 17,022,501

$ 36,559,510

 

 

 

Contact:

Frank Corsini – CEO

(415)435-4700 fcorsini@dotyp.com

2292 Paradise Drive

Tiburon, California 94920