Commercial Connect, LLC
1418 South Third Street
Louisville,
KY 40208-2117
(502) 635-7979 – (502) 636-9157
www.BestRegistrar.com
In response to your question asking us to identify and summarize our assumptions made with respect to the existence of other general purpose TLDs in determining the total registrations in our application, I am including a spread sheet and graph which shows the origin of our assumptions, based on current and projected domain name growth.
Commercial Connect, LLC estimates the following revenues for the registration of the proposed names:
2001 $ 8,746,200.00
2002 $ 10,732,800.00
2003 $12,719,400.00
2004 $14,706,000.00
In our answer in the application, question E12.2 we project first quarter registrations at 425,000. The first month, week and day are all estimated as our best possible prediction divided from this first quarter estimate. All of these predictions are based on the belief that the early stages of registrations for new TLDs will be greater than any of the quarters following the first. These estimates were based on research by our companies, our consultants as well as data and input from KPMG, University of California, Berkeley, Massachusetts Institute of Technology, Domainstats.com and Network Solutions (www.Dotcom.com).
The foundation for these estimates are based on capturing 5% of the overall domain name registrations, assuming the data from the following spreadsheet and graph:
|
Year |
Number of
.coms |
With New
Names |
86% For
Business |
Expected Revenues |
Conf 10 |
Conf 50 |
Conf 90 |
|
1996 |
500,000 |
0 |
|
$ -
|
|
|
|
|
1997 |
1,500,000 |
0 |
|
$ -
|
|
|
|
|
1998 |
2,000,000 |
0 |
|
$ -
|
|
|
|
|
1999 |
5,000,000 |
0 |
|
$ -
|
|
|
|
|
2000 |
18,000,000 |
0 |
|
$ -
|
|
|
|
|
2001 |
16,950,000 |
33,900,000 |
29,154,000 |
$
174,924,000.00 |
$ 2,228.24 |
$ 11,960.10 |
$ 29,166.61 |
|
2002 |
20,800,000 |
41,600,000 |
35,776,000 |
$
214,656,000.00 |
$ 2,011.47 |
$ 10,796.62 |
$ 26,329.29 |
|
2003 |
24,650,000 |
49,300,000 |
42,398,000 |
$
254,388,000.00 |
$ 1,847.73 |
$
9,917.70 |
$ 24,185.91 |
|
2004 |
28,500,000 |
57,000,000 |
49,020,000 |
$
294,120,000.00 |
$ 1,718.40 |
$
9,223.53 |
$ 22,493.05 |
|
|
|
|
|
|
|
|
|
|
|
117,900,000 |
181,800,000 |
156,348,000 |
$
938,088,000.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
$
234,522,000.00 |
|
|
|
In addition to our reliance upon the above numbers, we are confident in this great number of registrations as an outcome we predict in conjunction with our advertising and public relations firm, who have dedicated $8,000,000 in first year marketing expenses to promote these new TLDs. In our technology plan we had planned for upwards of ten times these figures.