ICANN Logo

New sTLD RFP Application

.mobi

Part B. Application Form


Name and Address fields

Company/Organization Information

Company Name Nokia Corporation | Vodafone Group Services Limited | Microsoft
Company Address 1 P.O. Box 226 | Vodafone House | One Microsoft Way
Company Address 2 Keilalahdentie 2-4 | The Connection | N/A
Company City Helsinki | Newbury | Redmond
Company State/Province N/A | Berkshire | Washington
Company Postal Code FIN-00045 | RG14 2FN | 98052-6399
Company Website Address www.nokia.com | www.vodafone.com | www.microsoft.com
Company Country Finland | England | USA

Sponsoring Organization Information

Sponsoring Organization Name Mobi JV (working name)
Sponsoring Organization Address 1 c/o Nokia Corporation
Sponsoring Organization Address 2 P.O. Box 45
Sponsoring Organization City Helsinki
Sponsoring State/Province N/A
Sponsoring Organization Postal Code FIN-00045
Sponsoring Organization Country Finland
Sponsoring Organization Website Address www.mtldinfo.com

 


Namestrings and Conventions

First sTLD choice: mobi
Naming Conventions:
Within the sTLD, companies and consumers will be able to register at the second
level in conformance to standard DNS conventions. TLD will conform to the
accepted LDH naming formats. Some generic SLDs will be reserved for special
purposes.

Second sTLD choice: mbl
Naming Conventions:
Within the sTLD, companies and consumers will be able to register at the second
level in conformance to standard DNS conventions. TLD will conform to the
accepted LDH naming formats. Some generic SLDs will be reserved for special
purposes.

Third sTLD choice: mobi
Naming Conventions:
Within the sTLD, companies and consumers will be able to register at the second
level in conformance to standard DNS conventions. TLD will conform to the
accepted LDH naming formats. Some generic SLDs will be reserved for special
purposes.


Sponsoring Organization Structure
The Sponsoring Organization -Mobi JV- administers and manages the registration
operations of the mobile sTLD. The initial founders of Mobi JV consist of
Nokia, Microsoft and Vodafone (ďFoundersĒ). However, there are a number of key
investors joining the Founders, including 3, GSM Association, Hewlett Packard,
Orange, Samsung, SUN Microsystems, T-Mobile, TIM and others. Information about
this investment opportunity has been widely distributed to industry
participants from all areas of the mobile community, including operators,
service providers, device manufacturers, and content and technology providers.
Additional opportunities for investment exist and will be offered to the mobile
industry prior to Mobi JV creation with sponsorship and supporting information
to be collected and provided to ICANN. Subject to grant of the mobile sTLD, the
Mobi JV will be established under Irish law as a private limited liability
company. The Founders and the key investors referenced above will finalise the
Definitive Agreements (subscription agreement, articles of association,
shareholder agreement) that will define the relationship among these entities
in regards to stakes as shareholders in Mobi JV and in regards to governing the
operations of Mobi JV.

Mobi JV is managed by a management team and a board and both will participate
in shareholder meetings. The Board consists of up to 17 members from investor
companies.

The Board will establish two bodies intended to aid Mobi JV in its
policy-formulation efforts: a Membership Advisory Group (the ďMAGĒ) and a
Policy Advisory Group (the ďPAGĒ). The MAG will be open to all commercial
participants in the mobile industry, and will be self-supporting on a cost
recovery basis. The PAG, which will also operate on a cost recovery basis, will
consist of industry members, to be designated by the MAG, representing
commercial members of the sponsored community including mobile services
providers, mobile device manufacturers, applications and content providers. In
addition, the Mobi JV board will invite relevant consumer and trade
organizations to designate PAG members. For example, ICANNís At Large Advisory
Committee (ALAC) will be invited to designate a member of the PAG. Mobi JV will
subsidise participation in the PAG of members designated by not-for-profit
and/or non-commercial segments of the relevant mobile and Internet communities
and public interest bodies; members of the PAG designated by commercial
entities will bear their own costs of participation.

Appropriateness of Sponsored TLD Community
The sponsored TLD community to be served by the mobile specific domain name
space is limited to the following stakeholders:

* Individual and business consumers of mobile devices, services and
applications
* Mobile content and service providers
* Mobile operators
* Mobile device manufacturers and vendors
* IT technology and software vendors who serve the mobile community

All aforementioned stakeholders will benefit by designation of a clearly
identified TLD for mobile optimised Internet content and services. Even though
mobile service operators and content providers, so far acting separately, have
made efforts to try to serve the online needs of the mobile market, these
efforts have been uncoordinated. Thus the benefits to consumers have been far
smaller than if these efforts were harmonised under a single TLD name space to
serve the entire community. Indeed, for each of the stakeholders described
above, designation of the mobile specific TLD name will foster the widespread
adoption of mobile and wireless devices to access the Internet and ultimately
the convergence of Internet and mobile telecommunications.

The number of cellular subscribers is projected to increase from 1.5 billion in
2003 to a projected 2.2 billion by 2006 (Source: ITU Telecommunication
Development Report, 2002).  In 2003, worldwide shipments of wireless adapters,
access points and gateways grew by over 110%; the trend by notebook vendors and
PDA manufacturers for adding this WLAN capability is so strong that it is
approaching a default option (source: Gartner). Consequently, the number of
registered names using mobile content and services is expected to grow
exponentially. As mobile communication services expand from traditional
voice-centric to more data-centric and hybrid services, traditional voice phone
numbers are likely to be complemented by domain-based addressing. Demand for
domain names from these two new sources will increase pressure on existing
undifferentiated TLDs as mobile service providers and mobile end-users seek an
Internet presence. A dedicated TLD will provide the mobile community with a
mobile-specific, tailored experience that the use of currently available
general-purpose TLDs would not offer.

Businesses and consumers that utilise mobile devices will be able to take
advantage of a wide range of Internet services and content under the mTLD that
have been specifically tailored for access and use by mobile devices. The
sponsored TLD provides a clearly recognisable mobile label to the services and
content, indicating that they will be easy and convenient to use with mobile
devices. By choice of suitable mobile-specific technologies, the service
offering can be adapted to mobile-specific characteristics, such as the
limitations of mobile networks and devices (throughput, temporary signal loss,
etc), which will result in a better user experience for those services.

Mobile operators and service providers will be able to increase customer
service adoption and usage traffic as business and consumer customers will be
able to rely more conveniently, efficiently and effectively on mobile devices
to access the Internet.  This in turn will help to encourage the development of
new Internet applications and content for mobile devices and users. 

The use of the mobile TLD Internet names to contact mobile customers will
further enhance the possibility of wide portability solutions for names, which
many service operators should embrace and from which customers will clearly
benefit. At the same time, because the Internet has a truly global reach, these
benefits will not be confined to any particular country or region, but instead
will be realised throughout the world. In many cases, developing countries are
bypassing investment in fixed telecommunications infrastructures in favor of
more easily and efficiently deployed mobile systems. The mobile TLD will help
developing countries to leverage their investment in mobile telecommunications
to enhance the Internet experience for established users and to expand Internet
access in general.

In addition, the surge in business and consumer use of mobilised Internet
services and content will lead to increased demand for Internet capable mobile
devices. Manufacturers will be able to sell more products, and more important,
will be given an incentive to develop richer, more innovative and advanced
features in their devices.

Representation
Mobi JV will ensure that it represents and operates in the best interests of
all segments of the .mTLD community and the Internet at large. As noted above,
Mobi JV will establish a Membership Advisory Group (ďthe MAGĒ), open to all
commercial participants and trade associations in the sponsored community,
which will designate industry members of a Policy Advisory Group (the ďPAGĒ).
Mobi JV board will also invite relevant consumer organizations, public interest
groups, and NGOs to designate members of the PAG. ICANNís At-Large Advisory
Committee (ďALACĒ), for example, will be invited to designate a member of the
PAG. Commercial participants in the PAG will bear their own costs of
participation; Mobi JV will subsidise not-for-profit entitiesí participation in
the PAG. The PAG will advise Mobi JV with respect to registration policy,
dispute resolution procedures, and other policy matters. The PAGís operating
rules will attempt to ensure diversity by encouraging participation by members
of the sponsored community from all parts of the world.

The MAG will be self-organising and self-funding on a cost recovery basis.

The PAG will be funded on a cost recovery basis, and will develop its own rules
of operation. It will meet at regularly scheduled intervals throughout the
year. In addition, to ensure that there is no geographic or cultural bias, the
PAG will hold its regular meetings in different parts of the world.

The PAG will establish formal mechanisms to ensure that where appropriate the
public at large can participate in its policy recommendation process.
Information about the PAGís policy development activities will be made
available on its web site, and the PAG will consider unsolicited comments and
feedback on policy-related recommendations submitted by the public before the
groupís policy recommendations are formally submitted to Mobi JV.

Openness and Tansparency
Mobi JV will conduct its operations in an open and transparent manner in
keeping with good business practices. The relevant registry reports and
statistical information will be made available to ICANN and to the public in
accordance with ICANNís policies.

The PAG will establish a web site on which it will post information about the
development of policy recommendations affecting the .mTLD registry. The agenda
of the PAG will be posted on the web site as well, and, where appropriate,
interested members of the public will be given an opportunity to participate. A
summary of the PAG meetings will be posted on the web site soon after each
meeting takes place.

In addition, as described in greater detail below in the sections addressing
policy formulation, the policy decision-making processes of Mobi JV will be
conducted in an open manner and will be informed by input from all members of
the sponsored community and, where relevant, the public at large. Specifically,
the PAG will establish basic policy-formulation processes that provide notice
of all substantive issues under consideration. Where appropriate, the PAG will
solicit public comment. All formal PAG recommendations to Mobi JV regarding
substantive issues being considered by Mobi JV, and the formal response by Mobi
JV to those recommendations will be made public.

Mobi JV will make available to the public via its web site a summary of its
final decisions and an explanation for any differences between Mobi JV
decisions and PAG recommendations, thus providing transparency in
decision-making. Any such differences will be resolved in the manner described
in the ďpolicy making processĒ section below.

Initial Directors, Officers, and Other Staff
Mobi JV will be managed by yet-to-be-named industry experienced executives and
the Board. Executive management will include CEO, COO, CTO, CMO and Chief
Counsel to run key functions of the Registry including Customer service,
Technology, Marketing and Sales, and HR/Legal.

Selection of Directors, Officers, Members, Staff
Mobi JV plans for an efficient organisation, the estimated need for in-house
staff is 20-25. Selected functions will be outsourced to relevant experienced
organisations. The planned Mobi JV staff structure will be the following:

Role / Function

* Chief Executive Officer 
* Administrative assistants
* Chief Counsel
* Chief Operating Officer 
* Partner & Customer Service manager and staff
* HR/Payroll/Facilities administrator
* Chief Technology Officer and staff
* Standards and Industry Liaison manager with staff
* Presentation Style Guide manager with staff
* Chief Marketing Officer 
* Marketing manager and staff
* Sales and Registrar Relations

We anticipate the outsourced functions will include registry operations, Shared
Registry System (SRS) and DNS infrastructure, IT support, web site management,
public relations and HR function. In recruiting and staffing, Mobi JV intends
to embrace the diversity of industry eligibility and geographic representation.
Method of selection, terms of service, compensation, management of conflicts of
interest, and resignation and removal policies will be defined by Mobi JV in
the creation of the company and as specified in the business plan.

Meetings and Communication
All formal Board meetings will be held with a majority of Directors (or their
alternates) present at the meeting, unless otherwise decided by the Board.
Board meetings will be held at least four times a year. MAG meetings will be
held in accordance with procedures adopted by the group. PAG meetings will be
held frequently at PAG selected locations. As indicated above, the PAG will
establish and maintain a web site to publish its recommended policies,
practices, and guidelines and to request input from the sponsored community
and, where appropriate, the public at large.

Fiscal Information
Mobi JV will adopt Generally Accepted Accounting Principles (GAAP) which will
result in the revenue being recognised over the period for which the sale
represents. Mobi JVís estimated need for own staff is 20-25. Initially, based
on the planned product and service offering, Mobi JV forecasts the following
revenues and related profits:		

			2004	  2005	    2006	2007	   2008

Revenue			-	  637 	    5,076       12,582     23,449
Operating expenses	2,305 	  11,427    10,196      12,198     14,869
EBITDA		        2,305)    (10,790)  (5,120)     384	   8,580
Depreciation		10 	  77 	    77 	        67 	   -
Profit before tax       (2,315)   (10,867)  (5,196)     318	   8,580
Tax (12.5%)		-	  -	    -	        -	   -
Profit after tax        (2,315)   (10,867)  (5,196)     318	   8,580


All figures above are in Euro Ď000, and based on the assumptions that Mobi JV
will receive the go-ahead decision from ICANN on 1 October 2004, and Mobi JV
will receive notification that TLD is delegated to registry on 1 January 2005.

Indemnification from Liability
Mobi JV will use the established industry standard practices for insurance
liability for its directors, officers, members and staff. Mobi JV will provide
reasonable indemnification for the members of the PAG against claims based on
policy recommendations issued by the group, and other activities undertaken on
behalf of, and consistent with the role of the PAG as set forth in this
application. Finally, Mobi JV will require all registrars to provide waivers of
liability, and to seek thorough, written waivers of liability from registrants
for activities undertaken by Mobi JV in fulfilling its obligations under any
agreement with ICANN or as required by an ICANN policy, and in exercising any
authority delegated by ICANN to Mobi JV.

Proposed Extent of Policy-Making Authority
I. Scope of authority

Mobi JV seeks authority to conduct the following policy-making initiatives in
connection with its administration of the .mTLD domain:

* Setting eligibility criteria for registration in the restricted .mTLD domain
within the rules agreed with ICANN;
* Establishing procedures for initial/Sunrise registrations;
* Creating and managing an on-going, transparent process for establishing
policies relating to eligibility criteria, and modifying those criteria when
appropriate;
* Determining the eligibility of an applicant for registration within the .mTLD
domain based on the established eligibility criteria;
* Establishing registry prices for existing and creating new products;
* Establishing quality assurance requirements and best practice guidelines for
.mTLD registrars (all of whom must also be ICANN accredited registrars);
* Establishing the policies and best practice guidelines regarding mobile
content and service operation within the domain in accordance with industry and
technology standards and practices;
* Managing and resolving domain disputes among applicants based on ICANN's
Uniform Domain-Name Dispute-Resolution Policy;
* Establishing restricted WHOIS and other relevant privacy-related polices in
accordance with ICANN, regulatory, and telecommunications requirements.

II. Reasons/Justifications for seeking such authority

Mobi JV seeks the proposed delegation of authority because it is uniquely
qualified and positioned to develop policies in the best interests of all
segments of the .mTLD community. Mobi JVís organizational structure is designed
so as to represent the interests of all sections of the mobile industry and
user community.

III. Method of guaranteeing that the organization will administer the policy in
the interest of the Internet at large

In order to ensure that the .mTLD domain is operated in the interests of the
Internet at large, Mobi JV will establish two bodies: a Membership Advisory
Group (the ďMAGĒ) and a Policy Advisory Group (the ďPAGĒ). The MAG will be open
to all commercial participants and trade associations in the sponsored
community, and will be self supporting. The PAG will consist of industry
members, to be designated by the MAG, representing mobile service providers,
mobile device manufacturers, and applications and content providers. In
addition, the Mobi JV board will invite relevant consumer organizations, public
interest groups, and NGOs to designate PAG members. For example, ICANNís At
Large Advisory Committee (ALAC) will be invited to designate a member of the
PAG. The PAG will be charged with advising Mobi JV with respect to registration
policy, dispute resolution procedures, and other policy matters. The PAGís
operating rules will attempt to ensure diversity by encouraging participation
by members of the sponsored community from all parts of the world.

To ensure that the interests of the Internet community as a whole are
represented, in making policy recommendations to Mobi JV, the PAG will have the
ability to solicit input from the public and the broader ICANN community,
including through ICANNís At-Large Advisory Committee (ďALACĒ). As indicated
above, a representative from ALAC will be invited to join the PAG as a
subsidised member.

The PAG will conduct its operations in an open and transparent manner that
allows for appropriate levels of participation by interested persons and
entities in keeping with sound business practices. In this way, the policies of
Mobi JV will be guided by and visible to individuals and entities with an
interest in the issues under consideration. Mobi JV will state with specificity
any reasons for differing from PAG policy recommendations before issuing a
final decision on any substantive policy issue, and will follow established
procedures (see below) to resolve any differences between its views and those
of the PAG.

Mobi JVís Board of Directors will be charged with practical assessment of all
formal PAG recommendations concerning substantive policy issues affecting the
.mTLD. Those recommendations to Mobi JV and the responses by Mobi JV to those
recommendations will be made public. Mobi JV will make available to the public
via its web site a summary of its final decisions and an explanation for any
differences.

IV. Means for ensuring opportunity for members of the Sponsored TLD Community
to discuss and participate in such policy formulation


The Board of Directors, consisting of Mobi JV investors, is ultimately
responsible for policy formulation based on input and recommendations of the
PAG. The Board is a representative cross-section of the mobile industry. Mobi
JV will deliberately seek additional investors to ensure a balanced
representation of the sponsored community, including operators, service
providers, device manufacturers, and content and technology providers. This
Board composition will be deliberately created to balance the interests of the
various stakeholders in the mobile and Internet communities.

In addition, as noted above, Mobi JV will establish a Membership Advisory Group
(ďthe MAGĒ) open to all members of the mobile industry, whether or not they are
investors in the Mobi JV. The MAG will designate industry stakeholders to
participate in the Policy Advisory Group (the ďPAGĒ) to develop policy
recommendations related to registration policy, dispute resolution procedures,
and other matters.

The PAG will be composed of representatives of all segments of the .mTLD
community including industry groups, mobile services providers, mobile device
manufacturers, applications and content providers and relevant consumersí and
trade organizations, and will include a representative from ICANNís At-Large
Advisory Committee (ďALACĒ). The operating rules of the MAG and the PAG will
ensure that the PAG represents a broad geographic and functional diversity by
encouraging participation by stakeholders from all parts of the world.

The MAG and the PAG thus will offer non-investors the ability to influence Mobi
JV's Board of Directors policy-making activities. The activities of the PAG
will be transparent and open to the public at large as appropriate. The PAG
will meet at regularly scheduled intervals throughout the year. In addition, to
avoid geographic or cultural bias in its decision-making process, the PAG will
ensure that its regular meetings will be held in different parts of the world.

Mobi JV will conduct its operations in an open and transparent manner
consistent with sound business practices. Relevant registry reports and
statistical information will be made available to the public according to
ICANNís policies. The PAG will establish a web site on which it will post
relevant information concerning its development of policies affecting the .mTLD
registry. The agenda of the PAG will be posted on the web site and, where
appropriate, the PAG may solicit input from interested members of the public at
large.

Where appropriate, Mobi JVís policy decision-making processes will be conducted
in an open manner and will be subject to community comment and review. Mobi JV
will provide notice of all substantive issues under consideration and, where
appropriate, an opportunity for public comment. All formal PAG recommendations
to Mobi JV regarding substantive issues being considered by Mobi JV, and the
formal response by Mobi JV to those recommendations will be made public. Mobi
JV will make available to the public via its web site a summary of its final
decisions and an explanation for any differences thus providing transparency in
decision-making.

V. Creation of procedures for facilitating participation by a broad
cross-section of the Sponsored TLD Community and whether variation from
existing ICANN policies is intended

Mobi JV is committed to establishing policy-making procedures that will ensure
that a broad cross-section of the .mTLD community and the Internet community
can participate in its policy-making activities. At a minimum, these procedures
will ensure that, in connection with policy decision-making activities, Mobi
JV:

* requests policy advice from the Policy Advisory Group in connection with
substantive policy-related decisions;
* considers unsolicited policy recommendations made by the PAG; and
* establishes a mediation/reconciliation process to ensure that any decision by
Mobi JVís Board of Directors that differs from the formal recommendations of
the PAG is justified by the reasoning for such decision.

Policy-Making Process
Mobi JVís Board of Directors will ultimately make the policies for the .mTLD
domain based on appropriate and timely input from the MAG, the PAG, the Mobi JV
management team and independent feedback from other relevant sources.

All substantive policies for the .mTLD domain will be established pursuant to
the procedures listed below. These procedures are intended to ensure that the
policy-formulation process for all decisions affecting the development and
operation of the .mTLD domain has the following basic attributes:

* encourages outreach to all stakeholders in the .mTLD community and the
broader Internet community;
* provides an opportunity for constructive input from all stakeholders in the
.mTLD community and, where appropriate, the public at large;
* calls for the development of a record of the policy development process that
documents the input received from all sources;
* establishes reasonable timetables for decision making that allows sufficient
time for interested parties to submit comments and for consideration of those
comments;
* requires that Mobi JV provide adequate reasons for following or differing
from policy recommendations submitted under the policy-making process.

Mobi JV anticipates that the basic policy-formulation process will be as
follows.

* The PAG will establish an appropriate process for timely collection of input
from all stakeholders in the sponsored community and, where appropriate, from
the public at large. This process could involve working groups, task forces, or
some mixture of each.
* Mobi JVís Board may raise policy matters for consideration by the PAG through
formal request to the PAG, to which the PAG will provide a timely response.
* The PAG will consider all comments and recommendations received to form a
uniform opinion and create a single Report that represents the consensus
agreement of all PAG members. At a minimum, the Report will set forth (1) the
basis for any recommendations, (2) the steps taken to generate community input
and the nature of that input, (3) the identity of and rationale for any
dissents, and (4) any special time considerations relevant to the
recommendations presented.
* The Policy Advisory Group will present its Report and recommendations to Mobi
JVís Board, which will have the opportunity to make follow-up inquires to the
PAG to help refine and clarify any issues that are unclear.
* Mobi JVís Board will consider the recommendations of the Policy Advisory
Group and render an initial decision, which will be made available to the Group
and posted on Mobi JVís web site. In making its initial decision available,
Mobi JVís Board will endeavor to acknowledge and provide an explanation for any
substantive differences between the Policy Advisory Groupís recommendations and
Mobi JVís initial decision.
* The Policy Advisory Group will be provided a reasonable period (no less than
30-days, in the absence of urgent conditions) to comment on Mobi JVís Boardís
initial decision.
* Mobi JVís Board in turn will be required to consider all comments on its
initial decision before issuing a final decision on the policy matter. In so
doing, Mobi JVís Board again must acknowledge and provide an explanation for
any differences between the Groupís comments and Mobi JVís Boardís final
decision.
* Mobi JVís Board will have the authority to enact temporary policy measures on
an emergency basis under limited circumstances to be specified.


A. Add new value to the Internet name space
1. Name value

With the .mTLD sTLD, the mobile ecosystem becomes boundary-less and therefore
can cater to significantly larger communities. These communities range from
end-users, businesses and equipment manufacturers to mobile operators, service
operators and content providers. The needs and requirements of the rapidly
growing number of Internet connected mobile terminals have not yet been
considered with respect to the name space.

The .mTLD sTLD improves the name space in several key ways: First, it
facilitates the identification of content related to a dynamic, expanding
community , which can offer mobile specific content and services based on
accepted technologies under one global label of mobility. Second, the .mTLD
sTLD improves peer-to-peer connectivity of mobile devices. Third, the .mTLD
sTLD addresses possible crowding in the domain name space. And fourth, by being
built on appropriate technology choices, the .mTLD fosters innovation by
enabling new approaches to resolution of the spam, security and privacy issues
for mobile devices.

2. Enhance the diversity of name space

.mTLD sTLD delivers several benefits for end users, businesses, providers and
manufacturers, and the name space more generally. Because it is distinct from
all other TLDs, the mobile designation provides clear, global recognition. In
addition, the .mTLD sTLD bears a clear, logical relationship to its stated
purpose: namely, enabling the mobile usersí community to converge to provide a
truly mobile Internet experience to businesses and consumers. This transparent
connection empowers end users to easily identify mobile-friendly content while
at the same time enabling end users to contact - or be contacted by - other
mobile or fixed network users. This maximises for the end user the benefit and
satisfaction they can get from their mobile connectivity. 

Mobile users can now be identified by their mobile name and they will be able
to identify Internet sites that are optimised for viewing via mobile devices.
Similarly, content providers will benefit more from formatting their sites so
that end users can easily access and view important disclaimer and other vital
consumer protection information.

The significant advantages of .mTLD sTLD provide the sponsored community with a
suitable space to offer high-quality services under a common umbrella. This
benefit is particularly important as technologies rapidly evolve as many
wireless and wireline services of greatly varying features and quality compete
for customers. With this environment, it is vital that the mobile industry is
able to provide services that users can trust and the .mTLD sTLD serves to
foster that trust by ensuring that the content that end users seek access to is
suitable to the bandwidth, screen size, memory, and other technical
capabilities of their mobile devices and do not create unnecessary costs to the
consumer.

3. Reach and enrich broad global communities

Globally, the number of people utilising mobile devices in general has grown,
and the number of people using mobile devices to access the Internet in
particular has increased exponentially. The size and growth of mobile users is
demonstrated by cellular growth. The number of cellular subscribers is
projected to increase from 1.5 billion in 2003 to a projected 2.2 billion by
2006 (Source: ITU Telecommunication Development Report, 2002).  In 2003,
worldwide shipments of wireless adapters, access points and gateways grew by
over 110%; the trend by notebook vendors and PDA manufacturers for adding this
WLAN capability is so strong that it is approaching a default option (source:
Gartner). Consequently, the number of registered names using mobile content and
services is expected to grow exponentially.

It is important to notice that the highest growth rates in regards to the use
of mobile technologies are in developing countries - most notably, Africa. On
the African continent, the projected annual growth in cellular use is estimated
to be 39 percent versus the growth rate in Western Europe, which projects an
annual growth of only 13.6 percent (Source: ITU Telecommunication Development
Report 2002).

However, overall growth statistics demonstrate strong global development. It is
also proven that the countries with the highest mobile penetration rates are
located in vastly different world regions.

The .mTLD sTLD facilitates Internet access for mobile subscribers by allowing
them to obtain an Internet name as part of their local service agreement in an
easy, direct, and cost-effective way. This easy access is especially important
for developing countries where Internet infrastructure is not yet fully
developed. As a result, there is a big opportunity for registration in the
.mTLD sTLD - and this increase in registration will greatly benefit these
communities.

B. Protect the rights of others
1. Sunrise Period

Trademark owners wishing to protect their trademarks in the .mTLD sTLD will be
given the opportunity to reserve domains in the initial start up phase of
registration. During this phase, registrations will be available to two types
of entities:

a. Companies or organisations wishing to utilise the .mTLD sTLD, who will be
able to register their trademark(s);

b. Trademark owners wishing to reserve their trademark to prevent registration
by others, but who do not currently intend to use the domain. Trademark owners
who register on this basis will be able to convert their domain to a useable
domain, in the event that they decide that they wish to use the domain. They
will then go through the process set out for companies registering under (a)
above.

During the Sunrise period, domain names will be registered on a first come,
first served basis. However, if an application is found not to be based on a
valid registered trademark (in accordance with the criteria set out below), the
application will be rejected. 

2. Proof of rights for Sunrise

Registered trademark owners applying under 1a or 1b above will need to
demonstrate that the registered right relied upon was applied for prior to 10
March 2004. Documentation required includes:

* a copy of their trademark certificate (and, for marks registered after 10
March 2004 satisfactory evidence of the application date if not shown on the
certificate);
* copies of any renewal certificates (or other satisfactory evidence) required
to demonstrate that the trademark is still valid;
* where the trademark certificate and/or renewal certificate, or other
documentation relied upon is not in English, translations of the following
sections of these documents will be required:
* name and address of proprietor;
* date of application and registration;
* date next renewal due (or whichever date indicates that the registration is
currently in force).

The requirement to provide the above documentation will assist in the
prevention of false applications.

Mobi JV will check that the documentation provided supports the application for
the Sunrise registration. Mobi JV will maintain a copy of the documentation.

3. Further verification

In the event that Mobi JV queries the documentation provided by a Sunrise
applicant, that Sunrise applicant will be contacted and given the opportunity
to provide further substantiation within a set time period. Further
substantiation which would satisfy any concerns raised would be:

* a certified office copy of the trademark registration (demonstrating
compliance to satisfaction of Mobi JV);
* a legalised copy of the trademark registration (demonstrating compliance to
satisfaction of Mobi JV);
* an affidavit or similar sworn document satisfactory in form and substance to
Mobi JV from a registered trademark attorney from the country in which the
trademark is registered confirming that the details provided to Mobi JV
regarding the trademark are accurate.

The Mobi JV will maintain a copy of the documentation.

4. What can be registered during the Sunrise

A registered trademark for the purposes of the Sunrise is a trademark or
service mark registered in a national or regional trademark office, provided in
the case of a regional trademark the region covered includes at least one
entire country.

5. Rules for registration during the Sunrise period

a. The domain name requested must correspond exactly to the textual elements of
the registered trademark (discounting any TLD element). 

b. Spaces or punctuations which appear in trademark registrations can either be
represented by a hyphen or disregarded. Similarly ampersands can be
disregarded, represented by a hyphen or the letters ďandĒ (or the equivalent
term in the language of the trademark registration) can replace the ampersand.

c. Requests for Internationalised Domain Names (IDN) that are covered under a
textual trademark will be registered in those namesí IDNA-compliant ďpunycodeĒ
ASCII equivalent, in accordance with RFC 3490, RFC 3491, RFC 3492, RFC 3454 and
ICANN IDN guidelines. Procedures for acceptance of IDN registrations will be
formulated.

d. Where a trademark corresponds exactly to a reserved generic second-level
name, the Sunrise application will be rejected.

5. Sunrise challenges procedure

a. Sunrise applicantís challenge to Registry rejection

As set out above, the Registry will carry out a check on the basis of the
documentation provided to it. If this documentation does not appear to be in
accordance with the criteria set out in paragraph A above, the Registry will
give the Sunrise applicant an opportunity to verify its trademark rights as
explained in 2 above.

If, after having considered the further verification documents, the Registry
rejects the Sunrise application, the Sunrise applicant will have a right of
appeal to a third party arbitration panel which will give a binding decision.

b. Challenges to Sunrise applications accepted by the Registry

Relevant documentation supplied to the Mobi JV Registry in support of the
Sunrise applications will be available. A period during which third parties can
challenge a registration will be established immediately after the Sunrise
period closes. Challenges will be determined by an independent arbitration
panel who will apply the Sunrise criteria to determine whether the Sunrise
application is valid.

The Registry will abide by any decision of the arbitration panel. In the event
that a Sunrise application is cancelled as a result of the arbitration panelís
decision, the domain name will be granted to the applicant who first meets the
following criteria:

i) The application for the domain name was in time during the Sunrise period
and the documentation supplied in support of the application has been accepted
by the Registry. A period of challenge of equal length to that referred to
above will be granted from the date of acceptance of this application, in order
to give third parties the opportunity to challenge the application.

ii) In the event of no other applications being made within the Sunrise period
for the domain name in question, the person challenging the application,
provided that person can establish that they have trademark rights which
conform with the criteria set out in 1 above.

C. Assurance of charter-compliant registrations and avoidance of abusive registration practices
Mobi JV, with input and advice from the Policy Advisory Group (PAG), will
elaborate, maintain and publish style guidelines which apply to material
(defined as content and/or services) available under the .mTLD sTLD, and will
offer charter-compliance support on how to follow them. These guidelines will
document requirements and best practices for .mTLD sTLD material. The purpose
of such guidelines will be to ensure compatibility and to promote a predictable
user experience without stifling innovation.

All applicants for domain names in the .mTLD sTLD space will be encouraged to
make use of the style guidelines if and when providing material to be accessed
under the .mTLD sTLD. Registrants of Reserved Generic Second-Level Domains, as
defined in (I) below, will be required to comply with the style guidelines as
part of their registration agreement, and for any reported discrepancy of their
.mTLD sTLD material with the style guidelines, Mobi JV will utilise the Charter
Compliance Dispute Resolution process described in 4. below.

1. Reserved Generic Second-Level Domains

Selected generic second level domains, such as weather.mTLD and music.mTLD,
will be reserved for distribution in an equitable manner which may include
auction. The successful bidder in each case will enter into a contract with
Mobi JV to operate the second level domain in the interests of the sponsored
community.

2. Trademark Second-Level Domains

Registered trademark owners will be offered a Sunrise process through which
they may acquire second-level domain registrations associated with their
registered trademark. The Sunrise process will provide for:

* reservations for registered trademarks in relation to goods or services to be
provided through a second level domain;
* reservations for registered trademarks when anticipated that goods or
services will not be provided through a second level domain to avoid
misappropriation of trademark rights;
* a dispute resolution process to resolve conflicting or false trademark claims
which arise through the Sunrise process.

3. Generic Second-Level Domains not Reserved by Mobi JV

The UDRP will be used to resolve any conflicting claims arising over
non-Trademark reservations of generic second-level domain names.

4. Charter Compliance Dispute Resolution process

Where .mTLD sTLD material is identified as not complying with charter
requirements, any concerned party should contact Mobi JV setting out the
reasons for their belief that the material is not in compliance with the
charter. Mobi JV will notify the registrant and the registrant will have not
less than thirty (30) days to answer the claim and make appropriate amendments
to ensure compliance.

A Charter Compliance Committee will be established by Mobi JVís Board of
Directors. If, after the notice period has expired, the requested changes have
not been implemented, the concerned party may apply to the Charter Compliance
Committee for resolution of the dispute. Policies relating to the submission of
the complaint by the concerned party and the opportunity for the registrant to
respond will be formulated by Mobi JVís Board of Directors with input from the
Policy Advisory Group (PAG). It is proposed that the Charter Compliance
Committee be given the authority to issue instructions that changes be made to
the material, to give the Registrant deadlines to come into compliance with the
charter requirements, and to decide on additional measures as necessary.

5. Compliance in name.mTLD

The registry will establish rules relating to the registration by individuals
of their personal names in the name.mTLD second level domain.

Trademark owners will be given an opportunity to reserve their trademarks in
this space.

D. Assurance of adequate dispute-resolution mechanisms
All registrations in the .mTLD sTLD will be subject to the Uniform Dispute
Resolution Procedure (ďUDRPĒ) and any amendments to the UDRP which are
sanctioned by ICANN. This will include domains registered during the initial
phase, which will become available for challenge as soon as the domain is
registered. In addition all reserved generic second-level domains which are
offered by Mobi JV will offer UDRP or equivalent dispute resolution.

As set out above, companies not wishing to use their trademarks in the .mTLD
sTLD, but wishing to protect them prior to the second phase, are given the
opportunity of reserving the domains which correspond to their trademarks.
Similarly, Sunrise periods will be made available for the second level domains
which are auctioned by Mobi JV.

E. Provision of ICANN-policy compliant WHOIS service
Mobi JV recognises that the provision of a WHOIS database assists registrants
and appointed contact persons for associated registrations to protect their
rights to use the registered domain names. Therefore, subject to any future
policy regarding WHOIS data adopted by ICANN, all domain name registrants will
be required to provide correct contact information and consent to selected
information being made public for legitimate purposes. Mobi JV intends to adopt
policies and procedures that require participating registrars, at the
registrars expense, to provide those wishing to query the WHOIS database (other
than for marketing purposes or other purposes contrary to Mobi JV policy) with
access to complete and up-to-date data for each registered domain name record
(subject to applicable privacy policies) including, but not limited to the
following:

* domain name and the TLD in which the domain name is registered; 
* status of the domain name, e.g., "on hold" or "pending delete"; 
* registrant's name and postal address; 
* administrative/technical contacts' name, postal address, e-mail address,
telephone number and (if any) facsimile number;
* original registration date, expiration date and date on which the database
was last updated;
* Internet Protocol addresses and corresponding names of primary and secondary
name servers for the domain name; and
* registrar's identification information.

In order to assist complainants under the UDRP to determining whether a pattern
of "bad faith" has been demonstrated by a particular registrant, the
information set forth above will be available on a publicly accessible
database, subject to applicable privacy policies, which will be searchable by
domain name, registrant's name, registrant's postal address, contacts' names,
Registrars Contact IDs and Internet Protocol address without arbitrary limit.
In order to provide an effective WHOIS database, Boolean search capabilities
may be offered.

Registrars will be required to participate in the operation of a cross-registry
WHOIS database, which will provide searching capabilities and access to all
information concerning domain name registrations regardless of which TLD the
domain name is registered in or which registrar processed the domain name
application.

The registry will require the registrars to adhere to a compliance review
policy. As part of that policy, each registrar will be required to designate a
contact point to which evidence of false or fraudulent contact data may be
reported. Registrars will institute procedures for investigating claims that
registrations may contain false information, and for registrations found to
contain false information, requiring their speedy and efficient correction, or
otherwise cancellation. These procedures may be invoked by interested third
parties.


© 2004 The Internet Corporation for Assigned Names and Numbers