Name: GNSO:RySG:BRG: DotBrand Use Cases/Key Insights for the Next Round
Start: 2025-06-10T10:45:00+0200
End: 2025-06-10T12:15:00+0200

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GNSO:RySG:BRG: DotBrand Use Cases/Key Insights for the Next Round

Tuesday June 10, 2025 10:45 - 12:15 CEST

South Hall 2 (GNSO)

10:45 CEST (UTC+2), 10 June 2025
08:45 UTC, 10 June 2025
South Hall 2 (GNSO)
ID# 16823

Session Details
Join us for an insightful session with the Brand Registry Group as we dive into the growing success of dotBrands in Europe. We’ll showcase real-world use cases, highlighting how brands are leveraging their own top-level domains to enhance identity, engagement, and trust with their audiences. Additionally, we’ll explore key strategies for dotBrands looking to participate in the upcoming ICANN application round, providing valuable insights on how to navigate the process and maximize the potential of their digital presence. Whether you're looking to apply for a dotBrand or already managing one, this session will provide you with the insights and strategies you need to succeed.
Agenda wiki page: https://icann-community.atlassian.net/wiki/x/AYCCD GNSO Policy Briefing: https://go.icann.org/gnsobriefing

Session Leader: Sue Schuler
Staff Facilitator: Terri Agnew

Session Recordings
Zoom Archive
English audio archive

Facilitators