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Re: [names] 63-character SLDs
- To: firstname.lastname@example.org, Becky Burr <email@example.com>, "firstname.lastname@example.org" <email@example.com>, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, Esther Dyson <email@example.com>, Mike Roberts <firstname.lastname@example.org>, email@example.com
- Subject: Re: [names] 63-character SLDs
- From: Jay Fenello <Jay@Iperdome.com>
- Date: Sun, 07 Nov 1999 12:35:51 -0500
- Cc: firstname.lastname@example.org, DOMAIN-POLICY@LISTS.INTERNIC.NET
- In-Reply-To: <19991107125149968.AAN442@gromit.edventure.com@karachinsky>
At 07:51 AM 11/7/99 , Esther Dyson wrote:
What's intriguing about this is the implicit
presumption that people aren't
typing in these names: they must be selecting them off a list, linking
them, copying them from somewhere......
MEDIA RELEASE: INTERNET NAMES WORLDWIDE CREATES THE NEW EXTENDED
(Melbourne, Australia 5 November 1999) Internet Names WorldWide(INWW),
division of Melbourne IT Ltd, one of the original five testbed
accredited registrars, is the first company in the world to
technology enabling Internet Domain Name Registrations of up to 63
characters! This is 37 characters more than Network Solutions who can
currently register domain names up to 22 characters.
Although most organizations and individuals are unaware of 63
domain names, a small number of companies have immediately recognized
significance of the extension, considering memorable domain names are
a scarce commodity today.
The introduction of extended 63 character domain names will be good news
corporations who always wanted to register and secure their
company name. Complete company names greater than 22 characters are
uncommon, and already domain names such as
NationalWestministerBank.com and HarleyDavidsonMotorCycles.com have
registered through INWW.
As the administrator of the Australian commercial domain .com.au, INWW
analysed its 115,000 .com.au registrations to date, and found that close
1% of total .com.au registrations are over 22 characters. Mr Clive
General Manager of INWW said, "When you look at our .com.au
data, consider the policy restrictions of .com.au, and then look at the
million .com names registered, we predict there will be a large
worldwide for .com domain names registered with over 22 characters in
next 12 months." Mr Flory also added: "Over 30% of our
have been over 22 characters in the past 3 weeks."
Internet Crusade, INWW's first US partner, has been instrumental in
educating the US marketplace about 63 character domain names. Mike
VP Technology of Internet Crusade said: "The extended domain name is
only about registering complete company names, the opportunity is
bigger when you consider the registration of company slogans, products
associations." Mike Barnett also added: " In less than 2 weeks,
Crusade has already registered thousands of extended domain names
Some of the names recently registered include:
What's intriguing is that TheUnitedStatesOfAmerica.com
and the NationalBasketballAssociation.com resolve to
Internet Crusade, an apparent cybersquatter's warehouse,
as they apparently are *not* affiliated with either of
those organizations. The rest of those domains do not
So, despite ICANN's claim to bring "stability" to the
Internet, and to protect the Intellectual Property of
legitimate trademark holders through a UDRP that was
rammed down the Internet Community's throat, we find
ICANN has actually accomplished exactly the opposite.
Notwithstanding the commercial applications
for the new extended 63
character domain name, spare a thought for the welsh village that
previously could not register their own village domain name. However,
is good news, they now claim possibly the longest .com name in
To be part of this new piece of Internet history, please visit:
or visit INWW's first US partner, Internet Crusade
About Internet Names WorldWide:
INWW is a division of Melbourne IT Ltd, and is the largest domain registrar
in the Asia Pacific. INWW was the first non-US based ICANN registrar to go
"live" offering .com registration services. INWW has over 500 Australian
and International channel partners offering INWW's registration services.
Media enquires should be directed to:
Nicola Mendleson, Mendleson Communication, telephone: 61 3 9531 8957 or
Ewan Watt, Business Development Manager, Internet Names WorldWide,
telephone: (+613) 9344 0935 or email: email@example.com
Esther Dyson Always make new mistakes!
chairman, EDventure Holdings
interim chairman, Internet Corp. for Assigned Names & Numbers
1 (212) 924-8800 -- 1 (212) 924-0240 fax
104 Fifth Avenue (between 15th and 16th Streets; 20th floor)
New York, NY 10011 USA
PC Forum: 12 to 15 March 2000, Scottsdale (Phoenix), Arizona
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New Media Relations
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we've known since the Louisiana purchase, yet we are
building it just outside the constitution's review."
-- Larry Lessig, Harvard Law School, on ICANN