.ORG Sponsorship Proposal
(Submitted:  June 18, 2002)

 

 

TRANSMITTAL FORM

B2: AUTHORIZATION FORM

FITNESS DISCLOSURE

Table of Contents

 

.ORG PROPOSAL FORM

  TABLE OF FIGURES
Section I

GENERAL INFORMATION ABOUT THE APPLICANT

  Executive Summary
C1. Instructions
C2. Contact Information
C3. Applicant's Business Activities
C4. Applicant's Type of Entity
C5. Applicant's D-U-N-S Number
C6. Number of Employees
C7. Applicant's Total Revenue in 2001
C8. Directors and Officers
  i. Directors
  ii. Officers
  iii. Relevant Managers
  iv. Any Persons or Entities Owning Five Percent or More of the Applicant
C9. Contact for Additional Information
C10. Intentionally Omitted
Section II

STATEMENT OF CAPABILITIES OF THE APPLICANT AND CONTRACTED SERVICE PROVIDERS

  Executive Summary
C11. Overview
  1. PIR will provide a stable, well-functioning .ORG registry
  2. PIR will comply with ICANN-developed policies
  3. PIR's .ORG will enhance competition for registration services
  4. PIR will differentiate the .ORG TLD
  5. PIR will institute mechanisms to ensure responsiveness to the non-commercial community
  6. PIR has a high level of support from .ORG registrants
  7. PIR will provide registry services better than those currently provided
  8. PIR will support and adopt protocol changes in the shared registry system
  9. PIR will provide a smooth transition
  10. PIR will comply with the requirements of the VeriSign endowment
  11. PIR's proposal is complete and realistic, and demonstrates sound analysis
C12. Contracted Service Providers
C13. Identification of Contracted Service Providers
C14. Agreements with Contracted Service Providers
C15. Abilities of Applicant and Key Technical Personnel
  A. Overview: Applicant's ability to operate the .ORG TLD registry
  B. Key Technical Personnel/Size of Technical Workforce/ Access to Systems Development Tools
Section III

TECHNICAL PLAN (INCLUDING TRANSITION PLAN)

  Executive Summary
C16. Instructions
C17. Technical Plan for Performing the Registry Function
  C17.1 Proposed Facilities and Systems
   
1. Physical Plant
 
a. Locations
b. Primary Site: IBM V3 facility (Fully Managed Data Centers)
c. Secondary and All Other Fail-over Production Sites: IBM V5 Facilities (Managed and Self-Managed Data Centers)
2. Hardware Architecture
 
a. Server Specifications
b. Connectivity
c. Internet Services
d. Sytem Security
e. System Redundancy
f. Systems Capacity and Scalability
g. Disaster Recovery
h. Backup
i. OT&E
j. Report Distribution
k. Registrar-Registry Synchronization
l. Hardware and Architecture Disclaimer
  C17.2 Registry-Registrar Model and Protocol
   
1. EPP Registry-Registrar Model (Extensible Provisioning Protocol)
 
a. Registry Protocol Highlights (EPP)
b. Protocol Development/Change Management
2. RRP Implementation - RRP to EPP Translation (RRP-Proxy)
3. Helpful How-to for EPP Registrars
  C17.3 Database Capabilities
   
1. Speed
2. Stability
3. Scalability
 
a. Physical Storage
b. Memory
c. CPUs
4. Security
 
a. Authentication
b. Location in the Network
c. Long-term Maintainability
5. Object Interaction
6. Change Notifications
7. Grace Periods
8. Reporting Capabilities
  C17.4 Zone File Generation
   
1. Procedures for Changes
2. User Authentication
3. Zone Generation
4. Zone Publication
5. Zone Distribution
6. TLD Zone File Access
7. Security
8. Logging
9. Data Backup
  C17.5 Zone File Distribution and Publication
   
1. Network Architecture Overview
2. Connectivity
 
a. Peering
b. Multi-homing
3. Capacities and Redundancy
 
a. Scalability
b. Monitoring
4. Systems Architecture
 
a. UltraDNS Node
b. Hardware Specs
c. Software
d. Redundancy of Systems
5. Distribution and Publication Procedures
6. System and Network Security
 
a. Security Tested
b. Technical Security
c. Network Security
7. Recovery Procedures
 
a. Backup and Restore
b. Disaster Recovery
  C17.6 Billing and Collection Systems
   
1. Billing Account Management
2. Account and Billing Payment Policies
 
a. Credit Policies
b. Payment Policies
3. Letter of Credit Requirements
4. XRS Billing Subsystem
 
a. XRS Billing Subsystem
b. The Billing Process
5. Using the Web Admin Interface
 
a. Registrar Accessing On-line Account Information
b. Registry Administration
c. Notification System
  C17.7 Data Escrow and Backup
  C17.8 WHOIS Service
   
1. Web-based WHOIS
2. Extensible WHOIS (xWHOIS)
3. WHOIS Queries
4. Query Controls
5. WHOIS Output Fields
 
a. Domain Record
b. Name Server Record
c. Contact Record
d. Registrar Record
6. Sample Outputs
 
a. Domain
b. Host
c. Contact
d. Registrar
7. Hardware Specifications
  C17.9 System Security
   
1. Policy
2. Physical Security
3. Electronic Security
4. SRS Security (Confidential)
  C17.10 Peak Capacities
   
1. Sustained and Peak Bandwidth
2. Registrar Add Storms, Rate Limiting and Guaranteed Bandwidth
 
a. Bandwidth and Connection Throttling Controls
b. Definition of Server Capacity
c. Personnel
  C17.11 Technical and Other Support
   
1. Front-line Customer Support
2. Administrative/Financial/Billing Support
3. Technical Support
4. Ticketing System and Call Statistics
5. Access to Registry Data
6. Notifications
7. Customer Escalation Process
 
a. Level 1
b. Level 2
c. Level 3
8. Security of Customer Support Service
9. Registrar Contact Information
10. Customer Satisfaction Surveys
11. Experienced Support Staff
  C17.12 Compliance with Specifications
   
1. WHOIS
2. DNS
3. RRP
4. EPP
  C17.13 System Reliability
   
1. DNS Operations
2. Software Development
 
a. Business Development
b. Core System Design
c. Architecture Design
d. Operational Evaluation
e. Implementation
f. Operational Growth and Testing
g. Tools
3. Software Quality Assurance
 
a. Level 1: Functional Testing
b. Level 2: Distributed Environment Testing
c. Level 3: Load Testing
d. Tools
4. Testing Platform
  C17.14 System Outage Prevention
   
1. Preventing Hardware Failures
2. Redundant Subsystems
3. Geographic Dispersal
4. Protecting Against Bad Data
5. Policy and Procedure: The Human Factor
6. Operations
  C17.15 System Recovery Procedures
  C17.16 Registry Failure Procedures
   
1. Expected Outage
2. Unexpected Failure
3. Clear Plans
 
a. In Case of Application Server Hardware Failure
b. In Case of Reports of Poor Response
c. In Case Data is Deleted by Malicious or Misbehaving Code
C18. Transition Plan
  C18.1 Steps of the Transition Plan
  C18.2 Interruption of the Registry Function
  C18.3 Contingency Plans
  C18.4 Effect of Transition
  C18.5 Cooperation from VeriSign
  C18.6 Relevant Experience Performing Similar Transactions
  C18.7 Criteria for Evaluation
   
1. Registrar Feedback Program
2. Zone File Comparison Test
3. Registration-to-Resolution Test
4. WHOIS Data Testing
5. Random Domain Sampling
6. Registrar EPP Conversions
C19. Compliance with ICANN Policies and Requirements of Registry Agreement
  A. Compliance Officer
  B. Reporting
  C. Equivalent Access for Registrars
Section IV

PROVISIONS FOR EQUIVALENT ACCESS BY ACCREDITED REGISTRARS

  Executive Summary
C20. Instructions
C21. Proposed Methods to Provide Equivalent Access
C22. Registry Transition: Support for RRP and EPP
C23-24. Intentionally Omitted
Section V

PROPOSED REGISTRY SERVICES

  Executive Summary
C25. Fee-Based Services
  A. Low Cost Services in the Public Interest
   
1. ORGWatch
2. ORGLock
3. ORGSearch
4. ORGCloak
5. ORGSure
6. Digital Certificate Services
7. Domain Auto-Renewal
  B. Domain Name Registration Services
   
1. Domain Name Registrations
2. Renew Domain
3. Transfer Domain
4. Delete Domain
  C. Supplementary Services
   

1.

Bulk WHOIS Service
2. Extensible WHOIS (xWHOIS)
C26. Pricing
C27. Non-Fee-Based Services
  A. No Cost Services in the Public Interest
   
1. ORGRing
2. DotORG Directory
3. RRP to EPP Proxy Service
  B. Domain Name Registration Services
   
1. Querying functions
 
a. Check Domain
b. Query Domain
c. Query Domain Transfer Status
d. Check Nameserver
e. Query Nameserver
f. Check Contact
g. Query Contact
h. Query Contact Transfer Status
2. Transform Functions
 
a. Update Domain
b. Add Nameserver
c. Modify Nameserver
d. Delete Nameserver
e. Add Contact
f. Modify Contact
g. Delete Contact
h. Transfer Contact
  C. Internet Protocol Services
   
1. Domain Name Service (DNS)
 
a. Zone Generation
b. Zone Publication
c. Zone Distribution
d. TLD Zone File Access
2. WHOIS services
  D. Registrar Support Services
   
1. Billing Services
2. Web-based Administration Interface
3. OT&E Certification Services
 
a. Preparations for OT&E Certification
b. Post OT&E Certification
4. The Registrar Tool Kit
5. Customer and Technical Support Services
6. Report Generation
 
a. Regularly Scheduled Reports
 
i. Report Types
ii. Daily Reports
iii. Weekly Reports
b. Report Frequency
c. Storage
d. Distribution
7. Registrar-Registry Synchronization
 
a. Bulk Synchronization
b. Single object synchronization via EPP
8. Bulk Transfers
  E. Registrant Support Services
   
1. AuthInfo Code Support
 
a. Inter-domain Name Uniqueness
b. Registrant AuthInfo Code Assistance
C28. Technical Performance
  1. Conventions
  2. Definitions
  3. System Services
  4. Service Levels (Availability and Performance)
  5. Measurement
   
a. System/Component Monitoring
b. Performance Monitoring
  6. Responsibilities of the Parties
  7. Miscellaneous
Section VI

ENHANCEMENT OF COMPETITION

  Executive Summary
C30. Instructions
C31. Analysis of the Effect on Competition
  A. Enhancement of Competition — Registry Level
  B. Enhancement of Competition — Registrar Level
C32. Operation of a Registry with More than 500,000 Names
C33. Affiliations
  (a) The Applicant or Any Entity Identified in Item C13
  (b) Any Operator of a DNS Registry Having More than 500,000 Registered Names
Section VII

RESPONSIVENESS TO THE NONCOMMERCIAL INTERNET USER COMMUNITY

  Executive Summary
C35. Mechanisms to Ensure Non-commercial Responsiveness
  A. ISOC's Mission Supports the Non-commercial Community
  B. 4 Pillars: ISOC's Strategies & Programs
   
1. Pillar #1: Public Policy
2. Pillar #2: Education and Training
3. Pillar #3: Standards and Protocols
4. Pillar #4: Membership
  C. New ISOC PIR Initiatives
   
1. New .ORG Advisory Council
2. New .ORG Web Site Input mechanisms
  D. Summary
C36. Support of ISOC's Proposal
C37. Intentionally omitted
Section VIII

DIFFERENTIATION OF THE .ORG TLD

  Executive Summary
C38. Differentiation Plan
  A. Situation Analysis
  B. Market Analysis
   
1. Current .ORG Registration Base
2. Internet Usage of .ORG
 
a. Awareness
b. Purpose
c. Use of .ORG Web sites
d. Categorization
3. Non-commercial Internet Usage
 
a. United States
b. United Kingdom
c. Canada
4. Market Growth and Opportunity
  C. Audience Segmentation
   
1. Western Europe
2. United States & Japan
3. Summary
  D. Strategic Overview
   
1. Minimizing Defensive and Duplicative Registrations
2. Approach
3. Secondary Global Markets
  E. Integrated Marketing Communications Plan
   
1. Positioning
2. Marketing Campaign
 
a. Outreach to the Non-commercial Community
b. Campaign Support Materials
c. Channel Program
d. Marketing Summary
3. Public Relations Campaign
 
a. PR Strategies
b. Approach
c. Core Programs
d. Regional Launch Programs
  F. References
C39. Intentionally Omitted
Section IX

THE VERISIGN ENDOWMENT

  Executive Summary
C40. Instructions
C41. Receipt of Endowment Funds
  C41.1. Proposed Use of the Endowment
  C41.2. Explanation of Qualification to Receive Endowment
C42-49. Intentionally Omitted
Section X

SUPPORTING DOCUMENTATION

C50. Supporting Documents
  C50.1 Organizational Documents Of Applicant
  C50.2 Organizational Documents Of Certain Other Entities
  C50.3 Business References
  C50.4 Annual Reports
  C50.5 Evidence Of Commitment
  C50.6 Evidence Of Community Support
Appendix A ANNUAL REPORTS
Appendix B HELPFUL HOWTO FOR EPP REGISTRARS
Appendix C LETTER OF CREDIT REQUIREMENTS
Appendix D REGISTRY-REGISTRAR AGREEMENT
Appendix E THE REGISTRY EQUIVALENT ACCESS CERTIFICATION
Appendix F EMPLOYEE NON-DISCLOSURE AGREEMENT
Appendix G PUBLIC INTEREST REGISTRY/AFILIAS BUSINESS ORGANIZATIONAL
CONFLICT OF INTEREST AVOIDANCE CERTIFICATE

Appendix H NON-DISCLOSURE AGREEMENT
Appendix I REGISTRY CODE OF CONDUCT
Appendix J CHARACTER SETS
Appendix K DATABASE SERVICES
Appendix L OT&E CERTIFICATION TEST CASES
Appendix M SERVICE LEVEL AGREEMENT
Appendix N SAMPLING AND TESTING SCHEDULE
Appendix O DRAFT BYLAWS FOR A NEW, "SELF FORMING" ISOC CHAPTER
Appendix P ORGANIZATIONAL DOCUMENTS OF APPLICANT
Appendix Q ORGANIZATIONAL DOCUMENTS OF CERTAIN OTHER ENTITIES
Appendix R BUSINESS REFERENCES
Appendix S EVIDENCE OF COMMITMENT
Appendix T EVIDENCE OF COMMUNITY SUPPORT
 

 

| Table of Contents | Section 1 | Section 2 | Section 3 | Section 4 |
| Section 5 | Section 6 | Section 7 | Section 8 | Section 9 | Section 10 |

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