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Brand Management in the Age of New gTLDs

Date: 
Wed 23 Jun 2010 - 16:00 - 17:30
Room: 
Silver Hall

Session Leader

Karla Valente
Director of Communications and Product Services

 

Transcript to be provided
Remote Participation - Low Bandwidth
Remote Participation - High Bandwidth
Overview

What It Is | In this session panelists will discuss what brand protection and management measures entities need to consider before, during, and after the launch of the New gTLD program. There will be time for Q&A at the end of the session.

Who Should Attend? | Everybody interested in understanding the potential impact of the New gTLD program in brand management practices.

Why It's Important | It is relevant for brand/trademark owners that are considering applying for new gTLDs as well as those that might directly and indirectly be impacted by them.

Agenda Details:

Introduction: Karla Valente

Moderator: Nick Wood - Managing Director, Com Laude
Intro: Kurt Pritz - ICANN Senior VP

Panelists:

  • Richard Waterhouse - Chief Executive, RIBA Enterprises (Royal Institute of British Architects)
  • Caroline Perriard - Brand Intellectual Property Counsel, Nestle
  • Debra Hughes - Senior Counsel, American Red Cross
  • Susan Payne - Brand Protection Manager, BBC
  • Kristina Rosette - Special Counsel, Covington & Burling
  • David Taylor - Partner, Hogan Lovells International LLP

Agenda:

  • Introductions & questions to panelists for discussion, for example:
  • What is your view regarding new gTLD expansion?
  • How do you see new gTLDs impacting on your brand and your business in five years time?
  • Do you expect new gTLDs to enhance your brands? To drive revenues? To be too expensive to implement on a large scale because of the number of marks you have?
  • Additional comments/questions focusing on pre-launch considerations
  • Q&A

To access the new version of the Applicant Guidebook go here: http://www.icann.org/en/topics/new-gtlds/dag-en.htm
For general program updates see: http://www.icann.org/en/topics/new-gtld-program.htm