ICANN participation

Dig a Business is a business directory targeted to business owners who want a better online presence, better search engine rankings and in the end more prospects and sales.

Being a directory owner I wonder if owning the .directory gTLD would bring more visitors or make a directory more easy to remember. I for one highly doubt that! It's still about content, about information, about services. I can imagine even people that would prefer the older but better established .com domains

I posted this in the public forum as well, but I want to stress the issue:

Why does ICANN have the 5 day refund policy for registrars?
This is only an invite for domain fishing i.e. register and park domains and keep the ones that get enough type-in traffic to cover the registration fees. An invitation to SPAM in other words.

As they say, my 2 Insurance Directory owner cents