Branding and New gTLDs

Mon 02 Mar 2009 - 16:00 - 17:30
Don Diego 3

What it is | What makes a gTLD successful? What are the different ways to introduce of gTLD into the market place locally and globally? At this session a panel of industry experts will discuss different strategies to introduce new generic top-level domains into the market place.

Why it's important | Future registries have the opportunity to learn first-hand the challenges and opportunities to market a top-level domain.

Who should attend? | All individuals and organizations interested in applying for a new gTLD.