Brand Registry Group (BRG)
This session is for potential members of the Brand Registry Group. We will lead you through the changes of the past year and the changes which are ahead for .brand applicants and for potential Round 2 .brand applicants. Our speakers, will share what they have learned from the application and contracting process, including the renowned "Specification 13." They will also discuss the thorny subject of "we got it…what's next?" and how the Brand Registry Group is helping them answer that question. Looking ahead to Round 2, our lively team will make predictions on improvements to Round 2 and potential pitfalls for new .brand applicants. If you represent a .brand applicant or a potential Round 2 applicant, you will not want to miss this one!