New gTLD Program: Managing a Registry: Best Practices

Mon 22 Jun 2009 - 16:00 - 18:00
Stateroom (L2)

What it is | At this session, Top-Level Domain (TLD) Registry managers will share their experience discussing the practical aspects of managing a TLD Registry.

Why it's important | This session will cover business, operational and technical aspects of day-to-day Registry management. Some of the topics covered will be: buy vs build; security and scalability considerations; channel management; TLD acceptance issues; IDNs management.

Who should attend? | Anyone interested in applying for a New gTLD that would like to learn more about day-to-day operations of a TLD Registry.

Related links and materials:

New gTLD Program Page:
gTLD Registry Listing:
gTLD Registry Agreements:
Registry Information:
Current Root Zone database:


Agenda details: 

4:00 - 4:05 Opening (Karla Valente, ICANN)

4:05 - 4:20 Introduction – Managing a Registry (AusRegistry International Pty Ltd)


4:20 – 4:35 Security and scalability considerations (NeuStar, Inc.)

4:35 – 4:50 IDNs; TLD acceptance issues (Afilias Limited)


4:50 – 5:05 Day to day operations management considerations (CentralNic USA, Ltd.)

5:05 – 5:20 Channel management (.ORG, The Public Interest Registry)

5:20 – 5:35 introducing a TLD into the market place – launching choices (dotMobi)

5:35 – 6:00 Q&A


Adrian Kinderis
Chief Executive Officer, AusRegistry International Pty Ltd

Adrian is the founder and CEO of the AusRegistry Group of companies including AusRegistry Pty Ltd, and AusRegistry International Pty Ltd. AusRegistry is the Registry Operator and wholesale domain name provider for the .au ccTLD. AusRegistry International Pty Ltd is the sales and consultancy arm designed to bring the skills, technology and experience gained from the .au ccTLD to a global audience. Adrian is a veteran of the internet community who, on the basis of his wide range of experience in both Registrar and Registry Operator roles, was elected by the Registrar Constituency to the GNSO Council for ICANN. In this role he has, amongst other bodies of work, contributed to the document 'Introduction of New Generic Top-Level Domains Document (11 September 2007)' which was recently ratified by the ICANN board and forms the major component to the next phase of development for the internet.

Rodney Joffe
Senior Vice-President and Senior Technologist, NeuStar, Inc.

Rodney assumed this role after the acquisition in 2006 of UltraDNS Corporation, a directory services company he founded in 1999. His responsibilities include defining and guiding the technical direction of the company's Internet Infrastructure Services Group, as well as leadership with Internet and telecommunications standards bodies and organizations, and the Federal Government’s Cyberterrorism and Cybercrime task forces. He serves on the ICANN SSAC and ICANN NomCom.

Ram Mohan
Executive Vice President, & Chief Technology Officer, Afilias Limited 

Ram oversees key strategic, management and technology choices for the company in support of the generic top-level domains (gTLDs) .INFO and .ORG, sponsored domains .mobi, .asia, and .aero and country code domains including .IN (India) and .ME (Montenegro).  Ram has led the strategic growth of the company in registry services and security as well as new product sectors such as RFID/Auto-ID, global DNS and Internationalized Domain Names (IDNs). ICANN Board member, Ram has been appointed to serve as the non-voting liaison from the Security & Stability Advisory Committee for 2009.

Joe Alagna
GM, Sales & Marketing, CentralNic USA, Ltd.

Joe Alagna is the General Manager, North American Markets for CentralNic Ltd. and part of the new marketing team for Central Registry Solutions, which is a Joint Venture between CentralNic and Network Solutions dedicated to helping new Tld Applicants and Brands to create, market, and manage their new tlds.

Lance Wolak
Director of Marketing & Product Management, .ORG, The Public Interest Registry

Mr. Wolak joined the .ORG team in 2007 and is responsible for the .ORG registrar marketing programs, corporate communications, and product management. He brings over 20 years of international marketing experience with technology products and services at companies including TallyGenicom, Xerox, and Cimage Corporation.

Pinkard Alan "Pinky" Brand
Director Global Domain Sales, dotMobi

Pinkard Alan "Pinky" Brand is a long-time domain name industry entrepreneur and directs global .mobi domain name sales and Instant Mobilizer™ sales for dotMobi, operator of the .mobi sTLD. He also shares responsibility for the allocation of dotMobi's Premium and Reserved Names.  He previously served as a senior consultant to dotMobi prior to and during dotMobi’s initial sunrise launch, landrush and start of general registration. As of January 2009 dotMobi's Premium Name sales have raised millions of dollars to fund mobile Internet content development tools and resources. In the domain industry since 1996, he co-founded two ccTLD-centric domain name registrar and portfolio management companies (idNames, sold to Network Solutions; and Arcemus, sold to Iron Mountain) that today count the world's most recognized trademark holders as clients. He has a B.S. in Radio-TV-Film from the University of Texas and resides in Dublin, Ireland.