RySG-Marketing a New Domain Name Registry - Sharing Insights

Marketing a New Domain Name Registry - Sharing Insights (sponsored by the DNA)

CMOs from DNA members that have successfully launched and marketed their TLDs will share their insights. What strategies delivered good ROI? Which activities would they not repeat? This session is open to all ICANN attendees, regardless of DNA membership status. The meeting topics will include: marketing approaches, insights gained, the ten commandments for communications, what's worked and hasn't worked, examples of "TLDs in the Wild."

Who should attend: registry and registrar marketing professionals