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C15. Describe in detail the abilities of the applicant and the entities identified in item C13 to operate a TLD registry of significant scale in a manner that provides affordable services with a high degree of service responsiveness and reliability. Your response should give specifics, including significant past or present achievements and activities of the applicant and the entities identified in item C13 that demonstrate the described abilities. It should also include information about key technical personnel (qualifications and experience), size of technical workforce, and access to systems development tools.
The DotOrg Foundation was established in June 2002 to focus on setting the policies for the operation of the .org registry. For more information about the DotOrg Foundation and a description of the Foundation’s mission, directors and staff please see our responses to Questions C3 through C9.
DotOrg Foundation and Registry Advantage have signed a letter agreement committing the parties to enter into an agreement that will allow the Foundation to call upon the extensive resources of Registry Advantage in operating the .org TLD. Immediately below, is a description of Registry Advantage and the services it will provide to ensure the effective and safe management of the .org registry under the supervision of the Foundation. Presented below as well is material regarding additional non-Registry Function services to be provided by Kintera, which documents its capacity to provide the added value that would enhance and differentiate the .org registry.
Registry Advantage is an independent business unit of Register.com dedicated to providing outsourcing services to TLD registries. Its services include a shared registry system, a scalable and reliable DNS infrastructure, publicly accessible thin and thick Whois databases, as well as technical support, billing and customer service for registries and registrars. Registry Advantage has a demonstrated track record of success in migrating and operating TLD registries. Since its launch in mid 2001, Registry Advantage has signed seven ccTLD registries, six of which have already been migrated to operate on the Registry Advantage platform. In addition, Registry Advantage has signed agreements with 14 registrars, allowing them to connect to its shared registry system and make ccTLD registrations.
Registry Advantage offers significant financial and technical stability to ICANN as the proposed outsource provider for the .org registry. The financial stability of Register.com enables Registry Advantage to recruit and retain qualified technical personnel and to implement and deploy state-of-the-art systems and infrastructure. Since it began offering registry services, Registry Advantage has developed significant experience relevant to the operation of the .org TLD. Registry Advantage currently provides a full set of registry services to a number of ccTLD administrators. The operation of these services includes:
Currently, Registry Advantage provides for a total of approximately 50,000 domain names. To ensure the suitability of its systems for the .org TLD and in anticipation of migrating the .org data and operating the registry, Registry Advantage performed extensive systems capacity tests including:
In addition to its direct experience running a registry, Registry Advantage has also been able to call upon Register.com’s history as a domain name registrar. Although registry and registrar operations are currently segregated, the Registry Advantage architecture, database schema, and core software set was largely derived from software that had successfully been used to support Register.com’s large DNS registrar operations. To a large extent, these operations mirror or exceed the requirements of operating a DNS registry. In particular:
This operational experience has proven invaluable in creating a highly robust registry infrastructure. During its first 12 months of operations, average uptime for Registry Advantage’s RRP (Registry-Registrar Protocol) systems has been in excess of 99.99%, and the DNS and Whois applications have operated with 100% uptime. These results are made possible through Registry Advantage’s network and systems infrastructure, which is built from highly reliable and scalable software and hardware components that are deployed redundantly across multiple international points of presence.
Benefit to Registrars
Registry Advantage has significant experience in building orderly registration processes that foster competition and ensure appropriate rights and protections for registrars and registrants. Registry Advantage designed the systems and processes for the .pro registry in full compliance with ICANN policies and the registry agreement (http://www.icann.org/tlds/agreements/pro/). Since the .org model agreement is based on the same template as the .pro agreement, Registry Advantage already has the systems and processes – and checks and protections – in place that would comply with ICANN requirements for .org. For example, in addition to operating a registry in compliance with ICANN Service Level Agreement standards, the registry can offer the thick Whois service, assure compliance with the ICANN registry code of conduct and equal access requirements, and comply with the Uniform Dispute Resolution Policy (UDRP) and other dispute resolution policies. For further detail on registrar protection, please refer to Question C21.
Registry Advantage draws upon Register.com’s core expertise in providing a simple, automated, secure and stable registration service, supported by excellent customer service. Register.com has gained experience processing domain name registrations not only with gTLDs, but also in over 250 different country code TLDs (ccTLDs). Registry Advantage has been able to leverage the registrar perspective and knowledge gained in implementing all of these various systems and choose the best practices and standards needed to effectively manage a registry.
In addition, Register.com has always been a leader in helping to formulate and implement policies protecting registrants. For example, Register.com participated in crafting the UDRP, and its growing corporate customer base demonstrates Register.com’s continued commitment to providing an accurate Whois database, living up to UDRP standards, and providing innovative services to serve intellectual property interests. In general, Register.com’s robust, automated systems, protected by security measures and allowing registrants the flexibility to manage their domains has made it an industry leader. This experience, knowledge and innovation have been passed on to Registry Advantage, which provides analogous levels of service for its registry customers, and will therefore protect the current and future .org registrant class.
Richard Forman, President, Chief Executive Officer & Co-Founder,
has served as Chief Executive Officer since March 1996 and President
since March 1998. He has served as a Director since the Company’s inception
in 1994 and as Chairman of the Board since May 1999. Since 1994, Mr. Forman
has served as the President of Lease On Line, Inc., a real estate brokerage
Jack S. Levy has served as the Company’s General Counsel since October 1999. Mr. Levy was previously an associate at the law firm of Willkie Farr & Gallagher, where he represented companies in mergers and acquisitions, equity and debt financings and joint ventures. His clients included E.M. Warburg, Pincus & Co., LLC, Teva Pharmaceutical Industries Ltd, Panavision, and New Hope Communications Inc. Mr. Levy earned a B.A. from Harvard University and received his J.D. from Columbia Law School.
Rajiv Samant, Chief Operating Officer, joined the Company as Chief Operating Officer in June 2001. Mr. Samant came to the company from the Walt Disney Internet Group’s portal, Go.com, where he served as Executive Vice President and General Manager. Prior to this, Mr. Samant was at IBM, in a number of senior executive positions, including General Manager of IBM’s Unix Operating System brand. From 1990-1996, Mr. Samant worked for McKinsey & Company, where he led the firm’s electronics practice development in Europe as well as its early efforts on the Internet. Prior to this, Mr. Samant served as a Product Development Manager in the High Performance Computer Systems Division at the Intel Corporation. Mr. Samant holds an M.B.A. from the M.I.T. Sloan School of Management, in addition to an M.S. in Computer Science from the University of Wisconsin Madison. He received his undergraduate degree from the Indian Institute of Technology in Bombay, India.
Jonathan Stern, Chief Financial Officer, joined Regsiter.com as Chief Financial Officer in June 2002. From 1998 to 2002, Mr. Stern served as the Executive Vice President and Chief Financial Officer of Lexent Inc., a telecom infrastructure design and installation services company, where he helped drive the transformation of Lexent from a private company with USD$50 million in revenue to a public entity with over USD$300 million in revenue. From 1990 to 1998 Mr. Stern was the Vice President and Controller for GAF Corporation, where he helped manage the USD$300 million successful Initial Public Offering of GAF’s chemicals subsidiary and was responsible for financial planning and forecasting, financial reporting and internal audit. From 1985 to 1990, Mr. Stern was the Vice President and Controller for Western Union Corporation. Mr. Stern holds a B.A. from Brooklyn College and an M.B.A. from New York University. Mr. Stern also is a CPA.
Registry Advantage Personnel
Registry Advantage currently has eleven staff dedicated to registry outsourcing services: 8 technical and 3 business staff. The key technical personnel – the leaders of the software development, network and operations functions – are already in place. Registry Advantage has the ability to rapidly scale and recruit the necessary additional staff to migrate and operate the .org registry. Drawing on the experience of its parent in rapidly building stable, secure, long-term, and highly functional operational units in order to meet the extraordinary growth demands of the Internet infrastructure business, Registry Advantage will be able to meet the needs of the .org transition and operations.
The Registry Advantage business team has extensive experience in managing the ongoing business operations of the department, in particular:
The business team is responsible for the following activities as they relate specifically to .org:
The business operations team is composed of:
Elana Broitman, General Manager, Business Development and Policy, has over three years of corporate policy experience with ICANN and in the international trade and property fields, and helped lead Register.com in its application and contract negotiation for the new .pro gTLD. She also spent six years as Counsel to the International Relations Committee of the U.S. Congress. She has a J.D. with honors from the University of Texas School of Law.
Richard Webby, General Manager, Technology and Operations, has a dozen years of experience in Internet and telecommunications software development. His six years of technology management include serving as Vice President at a leading wireless applications service provider. He has a Ph.D. in Information Systems from the University of New South Wales, Sydney, Australia.
Lauren Gaviser, Director, Strategic Initiatives, has been with the Company for over three years, and has served in both business development and policy roles. Ms. Gaviser was formerly a consultant with Booz Allen & Hamilton in the Communications, Media & Technology Department in New York City. Ms. Gaviser earned a BA from Duke University and received her MBA from Columbia Business School.
Key Technical Personnel
The Registry Advantage technical team has extensive experience in maintaining a state-of-the-art registry infrastructure and adding new features when required. The technical team has significant experience in each of the following areas:
Jordyn Buchanan, Director of Technology, has 10 years in systems management and architecture. He is a member of ICANN’s Names Council. His six years of technology management include three years leading the technology department for a regional ISP. He has extensive experience working within technology and policy fora.
Richard Roberto, Director of Operations, has 14 years in mission-critical enterprise operations management. Notably, he was the Chief Technology Consultant on the purchase and sale agreement of a major equity derivatives company between two of the world’s largest financial institutions. He is also the former Head of Information Services at the Japan-based satellite office of a leading U.S. brokerage house.
Charles Sun, Lead Software Engineer, has spent a dozen years developing software for the Internet, telecommunications, and data-communications industries. He also has eight years of software project-management experience. He spent two years studying in the Ph.D. program in Computer Science at New York University.
The technical team is responsible for the following activities:
Detailed resumes of the leadership, business team and technical personnel associated with this application are provided in Attachment C.
Upon the award of the .org bid, Registry Advantage plans to add staff to support the migration and operation of the registry. Such additional staff would include:
These new hires would bring the total complement of Registry Advantage personnel to 38 staff.
Systems Development Tools
Registry Advantage maintains a comprehensive suite of systems development tools. Our software engineers develop in C++, Java and Perl on Linux, Sun Solaris and Windows platforms with the latest development tools, libraries and compilers. The core registry software built by Registry Advantage uses the C++ Open Source libraries known as ACE and TAO.
The Registry Advantage team follows a software development process that draws selectively from structured methods (e.g., SDLC), object-oriented methods (Rational Unified Process) and agile development methods (eXtreme Programming). Software designs are documented using the Unified Modeling Language and created using the ArgoUML tool. Network and database designs are authored using tools such as Visio and ERwin.
Kintera’s end-to-end Internet solutions – including online fundraising, e-Commerce, interactivity, community building and direct marketing – have made the company a leading Application Service Provider (ASP) for the nonprofit community. Kintera has built expertise in online software development and complicated network design, implementation and maintenance. The firm has recognized competence in Unix and Microsoft environments, transactional applications, database administration, routing and all aspects of networking and network security. Kintera’s team is a leader in online fundraising, having filed 12 patents in the area. Its customer service and account management have helped Kintera build a loyal clientele.
Kintera’s proprietary products and services help nonprofit organizations:
In a short time, Kintera has become a leading trusted ASP to the nonprofit segment. Kintera has gained invaluable experience operating its Kintera Sphere service platform in a secure manner for nonprofits with over 2,000 nonprofit events launched and/or contractually committed in the first three months of 2002 alone. Kintera’s Internet-based applications, consisting of Donor Relationship Management (DRM), Content Management System (CMS), e-Commerce and eMarketing tools, include the processing and collection of data associated with online registrations and donations. Kintera Sphere is currently being utilized by a variety of nonprofit organizations, ranging from Philanthropic 400 groups such as the National American Heart Association, American Cancer Society, and Big Brothers Big Sisters to small nonprofits with limited budgets, which can access event websites through Kintera’s Sphere EZ system. Please see Attachment H4 Kintera Testimonials.
Kintera’s clients have achieved unprecedented online success in spreading the word about their cause, cultivating new donors and volunteers and raising funds quickly and efficiently. These successes are, in large part, the key reason why the DotOrg Foundation is partnering with Kintera for the purpose of enhancing the .org TLD. Kintera’s reputation is documented by the quality and accomplishments of Kintera’s clients. Their trust in Kintera and their success, in turn, in cultivating the trust of their donors (the general public) lends itself to the DotOrg Foundation’s goal of fostering trust among .org registrants and Internet users.Kintera Sphere yields the industry’s highest conversion rates of donors and participants to solicitors and advocates. This in turn yields increased donation revenues and volunteer activity. In recent events such as AIDS Walk New York, Leangles and Sandi ego, American Heart Walk St. Louis, MS Bike Tour New York City, Arthritis Jingle Bell Walk San Diego, and Big Brothers and Big Sisters Bowl for Kids Sake Cleveland, an unprecedented 16% of online participants went on to become solicitors and advocates by sending emails to friends and family, requesting support for their causes. On average, each participant sent 20 emails that, it turn, resulted in 26% donations averaging USD$54 each. These statistics are industry milestones, beating all other similar marketing services in support of such events.
The following Kintera Nonprofit clientele case studies are representative:
The MS Walk/NYC and Komen Race for the Cure Sacramento case studies and customer testimonials are provided in Attachments H4 and H5.
The following websites are examples of actual events:
To visit other nonprofit clientele initiatives using Kintera event central: http://www.kintera.org
Kintera currently employs 80 people. The key personnel at Kintera are from the USA, China, India, Mexico, and Israel and bring a unique blend of technical, industry and business expertise.
Kintera Technical Personnel
The Kintera technical team has extensive experience in developing and maintaining secure state-of-the-art software services in an ASP environment. The team has significant experience in each of the following areas:
Key Technical Staff
The key Kintera technical personnel and their qualifications (in brief) are:
Jeane Chen, PhD, EVP Engineering
Ephraim Feig, PhD, CTO
Dahlia Bona, Director of Platform Development
Lonnie Brownell, Director of Product Development
Julie Schwartz, Managing Director of Product Marketing
The founders have a long history of philanthropy and involvement in nonprofit organizations. Two of the founders have medical degrees and a deep commitment to healthcare organizations and institutions.
The Kintera business team has extensive experience and a proven track record in developing, managing and executing business plans and operations, in particular:
Business Operations Staff
The business operations team is composed of:
Harry Gruber MD, CEO
Dennis Berman, EVP
Steve Klein, VP Business Development and Marketing
Allen Gruber, VP Business Operations/Policy
Julie Schwartz, Managing Director of Product Services
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