D13.1. Detailed
description of the registry operator's capabilities. This
should describe general capabilities and activities. This description
also offers the registry operator an opportunity to demonstrate
the extent of its business and managerial expertise in activities
relevant to the operation of the proposed registry. The following
items should, at a bare minimum, be covered:
D13.1.1. Company
information. Date of formation, legal status, primary location,
size of staff, formal alliances, references, corporate or other
structure, ownership structure.
See attached document
D13.1.2. Current
business operations. Core capabilities, services offered,
products offered, duration of provision of services and products.
See attached document
D13.1.3. Past
business operations/entity history. History, date of formation,
legal status/type of entity, initial services, duration of provision
of services and products.
See attached document
D13.1.4. Registry/database/Internet
related experience and activities. Experience with database
operation, Internet service provision.
See attached document
D13.1.5. Mission.
The registry operator's mission and how it relates to expansion
into the registry operation field.
See attached document
D13.1.6. Management.
Qualifications and experience of financial and business officers
and other relevant employees. Please address/include past experience,
resumes, references, biographies.
See attached document
D13.1.7. Staff/employees.
Current staff size, demonstrated ability to expand employee base,
hiring policy, employee training, space for additional staff.
See attached document
D13.1.8. Commercial
general liability insurance. Address/include amount of insurance
policy, provider of policy, plans for obtaining additional insurance.
See attached document
D13.2. Business
plan for the proposed registry operations. This section should
present a comprehensive business plan for the proposed registry
operations. In addition to providing basic information concerning
the viability of the proposed operations, this section offers
the registry operator an opportunity to demonstrate that it has
carefully analyzed the financial and operational aspects of the
proposal. At a minimum, factors that should be addressed are:
We are proposing a sponsoring organization that will be responsible for sales & marketing, finance & accounting, and strategic direction, while the technical day-to-day running of the registry is the responsibility of the registry operator. Therefore, please see section C12 in the sponsoring organization’s proposal for more information regarding the business plan of the registry.
D13.2.1. Services
to be provided. A full description of the registry services
to be provided.
See attached document
D13.2.2. Revenue
model. A full description of the revenue model, including
rates to be charged for various services.
See attached document
D13.2.3. Market.
Market definition, size, demand, accessibility.
Because the Sponsoring Organization will perform marketing functions, the market definition information is included in Section C12 of the Sponsoring Organization’s Proposal.
D13.2.4. Marketing
plan. Advertising, publicity, promotion strategy, advertisement
development strategy, relationship with advertising firm. Use
of registrars and other marketing channels.
Because the Sponsoring Organization will perform marketing functions, marketing plan information is included in Section C12 of the Sponsoring Organization’s Proposal.
D13.2.5. Estimated
demand for registry services in the new TLD. Projected total
demand for registry services in the TLD, effect of projected
registration fees, competition. Please provide estimates for
at least 10%, 50%, and 90% confidence levels.
See attached document
D13.2.6. Resources
required to meet demand. Provide a detailed estimate of all
resources (financial, technical, staff, physical plant, customer
service, etc.) required to meet the estimated demands, using
at least the 10%, 50%, and 90% confidence levels.
See attached document
D13.2.7. Plans
for acquiring necessary systems and facilities. Describe
plans for acquiring all necessary systems and facilities for
providing the proposed services at each estimated demand level.
Provide details as to the scope, cost, and vendor for any significant
planned outsourcing.
See attached document
D13.2.8. Staff
size/expansion capability. Plans for obtaining the necessary
staff resources, capacity for expansion, hiring policy, employee
training, space for additional staff, staffing levels needed
for provision of expanded technical, support, escrow, and registry
services.
See attached document
D13.2.9. Availability
of additional management personnel. How will management needs
be filled?
WebVision has existing relationships with Heidrick & Struggles, C4 Partners, and Korn/Ferry for senior management recruitment, and two full-time in-house senior recruiters for middle and line management.
D13.2.10. Term
of registry agreement. State assumptions regarding the term
of any registry agreement with ICANN or the sponsoring organization.
Note that the .com/.net/.org registry agreement has a basic term
of four years.
The term of the agreement between the Sponsoring Organization and the Registry Operator will be three years (see Appendix C to the Sponsoring Organization's proposal for a term sheet for registry services).
D13.2.11. Expected
costs associated with the operation of the proposed registry.
Please break down the total estimated operational costs by the
sources of the costs for each estimated demand level. Be sure
to consider the TLD's share of ICANN's cost recovery needs. (See
<http://www.icann.org/financials/budget-fy00-01-06jun00.htm#IIIB>.)
See attached document
D13.2.12. Expected
revenue associated with the operation of the proposed registry.
Please show how expected revenue is computed at each estimated
demand level.
See attached document
D13.2.13. Capital
requirements. Quantify capital requirements in amount and
timing and describe how the capital will be obtained. Specify
in detail all sources of capital and the cost of that capital
(interest, etc.). Evidence of firm commitment of projected capital
needs will substantially increase the credibility of the registry
operator's proposal.
See attached document
D13.2.14. Business
risks and opportunities. Describe upside and downside contingencies
you have considered and discuss your plans for addressing them.
See attached document
D13.2.15. Registry
failure provisions. Please describe in detail your plans
for dealing with the possibility of registry failure.
See attached document
D13.3. Pro-forma
financial projections. Please provide detailed pro-forma
financial projections, consistent with your business plan, for
the demand scenarios that you estimate under item
D13.2.5. The pro-formas should show revenue and expense estimates
broken down by detailed categories and should be broken down
into periods no longer than quarterly.
See attached document
D13.4. Supporting
documentation. The following documentation should be provided
in support of the Business Capabilities and Plan section:
D13.4.1. Registry
operator's organizational documents. Documents of incorporation
(or similar documents).
See attached document
D13.4.2. References.
A list of significant trade and credit references.
See attached document
D13.4.3. Annual
report. The registry operator's most recent annual financial
report (or similar document). Audited financials are preferred.
Audited financials are attached as Exhibit A.
D13.4.4. Proof
of capital. Provide evidence of existing capital or firm
commitments of capital. Demonstrated access to necessary capital
will be carefully scrutinized.
See attached document
D13.4.5. Proof
of insurance. Please provide proof of the insurance described
in item D13.1.8.
See attached document
