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ICANN Registry Proposal

Registry Operator's Proposal

  1. GENERAL INFORMATION
  2. BUSINESS CAPABILITIES AND PLAN
  3. TECHNICAL CAPABILITIES AND PLAN

II. BUSINESS CAPABILITIES AND PLAN

D12. The second section of the Registry Operator's Proposal (after the "General Information" section) is a description of the registry operator's Business Capabilities and Plan. This section must include a comprehensive, professional-quality business plan that provides detailed, verified business and financial information about the registry operator. The topics listed below are representative of the type of subjects that will be covered in the Business Capabilities and Plan section of the Registry Operator's Proposal.

D13. The Business Capabilities and Plan section should consist of at least the following:

D13.1. Detailed description of the registry operator's capabilities. This should describe general capabilities and activities. This description also offers the registry operator an opportunity to demonstrate the extent of its business and managerial expertise in activities relevant to the operation of the proposed registry. The following items should, at a bare minimum, be covered:

D13.1.1. Company information. Date of formation, legal status, primary location, size of staff, formal alliances, references, corporate or other structure, ownership structure.

See attached document

D13.1.2. Current business operations. Core capabilities, services offered, products offered, duration of provision of services and products.

See attached document

D13.1.3. Past business operations/entity history. History, date of formation, legal status/type of entity, initial services, duration of provision of services and products.

See attached document

D13.1.4. Registry/database/Internet related experience and activities. Experience with database operation, Internet service provision.

See attached document

D13.1.5. Mission. The registry operator's mission and how it relates to expansion into the registry operation field.

See attached document

D13.1.6. Management. Qualifications and experience of financial and business officers and other relevant employees. Please address/include past experience, resumes, references, biographies.

See attached document

D13.1.7. Staff/employees. Current staff size, demonstrated ability to expand employee base, hiring policy, employee training, space for additional staff.

See attached document

D13.1.8. Commercial general liability insurance. Address/include amount of insurance policy, provider of policy, plans for obtaining additional insurance.

See attached document

D13.2. Business plan for the proposed registry operations. This section should present a comprehensive business plan for the proposed registry operations. In addition to providing basic information concerning the viability of the proposed operations, this section offers the registry operator an opportunity to demonstrate that it has carefully analyzed the financial and operational aspects of the proposal. At a minimum, factors that should be addressed are:

We are proposing a sponsoring organization that will be responsible for sales & marketing, finance & accounting, and strategic direction, while the technical day-to-day running of the registry is the responsibility of the registry operator. Therefore, please see section C12 in the sponsoring organizationís proposal for more information regarding the business plan of the registry.

D13.2.1. Services to be provided. A full description of the registry services to be provided.

See attached document

D13.2.2. Revenue model. A full description of the revenue model, including rates to be charged for various services.

See attached document

D13.2.3. Market. Market definition, size, demand, accessibility.

Because the Sponsoring Organization will perform marketing functions, the market definition information is included in Section C12 of the Sponsoring Organizationís Proposal.

D13.2.4. Marketing plan. Advertising, publicity, promotion strategy, advertisement development strategy, relationship with advertising firm. Use of registrars and other marketing channels.

Because the Sponsoring Organization will perform marketing functions, marketing plan information is included in Section C12 of the Sponsoring Organizationís Proposal.

D13.2.5. Estimated demand for registry services in the new TLD. Projected total demand for registry services in the TLD, effect of projected registration fees, competition. Please provide estimates for at least 10%, 50%, and 90% confidence levels.

See attached document

D13.2.6. Resources required to meet demand. Provide a detailed estimate of all resources (financial, technical, staff, physical plant, customer service, etc.) required to meet the estimated demands, using at least the 10%, 50%, and 90% confidence levels.

See attached document

D13.2.7. Plans for acquiring necessary systems and facilities. Describe plans for acquiring all necessary systems and facilities for providing the proposed services at each estimated demand level. Provide details as to the scope, cost, and vendor for any significant planned outsourcing.

See attached document

D13.2.8. Staff size/expansion capability. Plans for obtaining the necessary staff resources, capacity for expansion, hiring policy, employee training, space for additional staff, staffing levels needed for provision of expanded technical, support, escrow, and registry services.

See attached document

D13.2.9. Availability of additional management personnel. How will management needs be filled?

WebVision has existing relationships with Heidrick & Struggles, C4 Partners, and Korn/Ferry for senior management recruitment, and two full-time in-house senior recruiters for middle and line management.

D13.2.10. Term of registry agreement. State assumptions regarding the term of any registry agreement with ICANN or the sponsoring organization. Note that the .com/.net/.org registry agreement has a basic term of four years.

The term of the agreement between the Sponsoring Organization and the Registry Operator will be three years (see Appendix C to the Sponsoring Organization's proposal for a term sheet for registry services).

D13.2.11. Expected costs associated with the operation of the proposed registry. Please break down the total estimated operational costs by the sources of the costs for each estimated demand level. Be sure to consider the TLD's share of ICANN's cost recovery needs. (See <http://www.icann.org/financials/budget-fy00-01-06jun00.htm#IIIB>.)

See attached document

D13.2.12. Expected revenue associated with the operation of the proposed registry. Please show how expected revenue is computed at each estimated demand level.

See attached document

D13.2.13. Capital requirements. Quantify capital requirements in amount and timing and describe how the capital will be obtained. Specify in detail all sources of capital and the cost of that capital (interest, etc.). Evidence of firm commitment of projected capital needs will substantially increase the credibility of the registry operator's proposal.

See attached document

D13.2.14. Business risks and opportunities. Describe upside and downside contingencies you have considered and discuss your plans for addressing them.

See attached document

D13.2.15. Registry failure provisions. Please describe in detail your plans for dealing with the possibility of registry failure.

See attached document

D13.3. Pro-forma financial projections. Please provide detailed pro-forma financial projections, consistent with your business plan, for the demand scenarios that you estimate under item D13.2.5. The pro-formas should show revenue and expense estimates broken down by detailed categories and should be broken down into periods no longer than quarterly.

See attached document

D13.4. Supporting documentation. The following documentation should be provided in support of the Business Capabilities and Plan section:

D13.4.1. Registry operator's organizational documents. Documents of incorporation (or similar documents).

See attached document

D13.4.2. References. A list of significant trade and credit references.

See attached document

D13.4.3. Annual report. The registry operator's most recent annual financial report (or similar document). Audited financials are preferred.

Audited financials are attached as Exhibit A.

D13.4.4. Proof of capital. Provide evidence of existing capital or firm commitments of capital. Demonstrated access to necessary capital will be carefully scrutinized.

See attached document

D13.4.5. Proof of insurance. Please provide proof of the insurance described in item D13.1.8.

See attached document

 
 

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